SOURCE: Infusionsoft

December 02, 2008 08:00 ET

Infusionsoft Introduces New E-Book, "Master of the Moment: The Art of Follow-Up Marketing"

Marketing Expert Dave Lee Outlines Why the "Old Way" No Longer Works, Introduces the "New Way to Market and Sell"

GILBERT, AZ--(Marketwire - December 2, 2008) - A new e-book from Infusionsoft, the leader in marketing automation software for small businesses, delves into the secret of mastering the moment by being there for your customers and prospects when they need you most. The book, "Master of the Moment," is a follow-up to Clate Mask's wildly popular e-book "The Edge of Success," which has been downloaded over 55,000 times and has helped countless small businesses and entrepreneurs double and even triple their sales.

"Master of the Moment" expands on the key concept introduced in "The Edge of Success," the crucial importance of staying in touch and following up with prospects and customers so that you are in the front of their mind when they are ready to do business. To download the e-book for free, please visit http://www.infusionsoft.com/motm.

"For years, I've wanted to write a book about the defining experiences I've had in my own life of entrepreneurship so that others can understand the pitfalls and principles of success without having to go through what I did," said Dave Lee, vice president of marketing at Infusionsoft and author of "Master of the Moment." "After my first job, I got an MBA and then proceeded to fail at my first five businesses. Ironically, those failures taught me a ton about how to succeed, and my e-book outlines all the secrets I've picked up over the years. I also wanted to share plenty of my favorite templates and ideas, which are included as a bonus in the follow-up success manual."

"Master of the Moment" comes at a pivotal moment of change. The economy is different. Technology has changed and today's consumer is not yesterday's consumer. Yet too many entrepreneurs insist on doing things the "OLD way." Discover why so many businesses are letting past ideas and practices destroy their future success. Small business marketing strategist Dave Lee's new e-book, "Master of the Moment," reveals:

--  Surprising insights into why so many businesses fail
    
--  Why the old ways of running a business no longer work
    
--  Small business pitfalls that may be keeping you from achieving true
    success
    
--  What your customers really want and what you can do about it
    
--  A simple process that could add millions to your bottom line
    
--  Secrets to small business success that never fail
    

About Dave Lee

Dave Lee loves working with Infusionsoft as vice president of marketing. He is a Web-based software veteran and has been using the Internet since 1988 when he first logged on with a Prodigy account to check the Lake Tahoe ski report each night. Dave is not only a great marketing strategist, but is also extremely skilled in executing the plan. He attributes this skill primarily to the massive inefficiencies he saw at previous "big" companies. At one point, he was so fed up with the lack of entrepreneurial drive and dealing with red tape that he ventured off to form his own software business, which he ran for over three years before joining Infusionsoft. A decade working at technology and software companies, along with an entrepreneurial spirit, political science and MBA degrees, and love of marketing, sales, and working with people give Dave a powerful combination of experience to leverage as a marketing expert.

About Infusionsoft

Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are ten million small businesses in America that need an easy-to-use, affordable, and powerful software solution that increases sales while freeing up their time. The company's follow-up marketing software addresses that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc. 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

Contact Information

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