PHOENIX, AZ--(Marketwire - February 8, 2010) - Infusionsoft today announced the availability
of
Email Marketing 2.0, ushering
in a new era in small business growth with email marketing that dynamically
and automatically adapts and responds to customer behavior in order to
increase sales and customer satisfaction. Infusionsoft is the first company
to combine CRM with email marketing in a single system for a simple,
automated and powerful next-generation solution that enables small
businesses to target their marketing like never before. Email Marketing 2.0
is supported by
new features in Infusionsoft's flagship product, a
free trial for new
users, as well as an array of educational resources to help customers get
started with their first Email Marketing 2.0 campaign.
Traditional email marketing systems rely on one-off and broadcast emails
that are not aware of customer and prospect behavior, and are not able to
respond and change based on important information like sales transactions
and customer feedback. Infusionsoft Email Marketing 2.0 takes a
customer-centric approach by combining email marketing with a powerful
customer database (CRM) that tracks interest, behaviors and e-commerce data
in a single system. This allows Infusionsoft users to automatically send
timely and relevant marketing communications that match their customer and
prospect needs -- around the clock, responding intelligently and in
real-time, creating new opportunities to increase sales. Infusionsoft Email
Marketing 2.0 also eliminates the irrelevant and distracting email
communications that drive customers away.
Email Marketing 2.0 also differs from email marketing "1.0" in that
customers can send more than just email communications. Letters, faxes,
voice messages, post cards and even text messages can easily be
incorporated into the smart, automated communications strategy of an Email
Marketing 2.0 customer.
"Email Marketing 2.0 from Infusionsoft is a significant development for
small business," said analyst
Brent
Leary of
CRM Essentials.
"Other vendors are building email marketing into their customer database
products, but this one makes it based on customer actions. It should help
get prospects into the sales pipeline quicker -- and anything that eases
that process, particularly for the small business market, can make a big
impact. It also simplifies email marketing, which a lot of small businesses
find too complex and time-consuming to do properly."
"I have been waiting for a solution that would allow me to incorporate
behavior-based email marketing into my strategy, but there hasn't been a
way to do it easily with a small staff. Infusionsoft Email Marketing 2.0
gives me a way to dramatically increase sales by holding my audience's
attention longer and providing more targeted messages than ever before,"
said Jennifer Bourn, art director and marketing manager at Bourn Creative,
a branding, design and marketing firm in Sacramento, Calif.
"Email marketing is one of the most cost-effective and accessible tools
available for small businesses to reach their target audience. But it must
be done in a way that pleases customers and prospects. There has been no
system to do that -- until now," said Infusionsoft CEO and co-founder,
Clate Mask. "Email Marketing 2.0 is the next-generation of email marketing.
It's smart, responsive, dynamic and adaptive. And that means real growth
for the small business owner."
He added, "While email marketing 1.0 is un-intelligent, manual and, well,
email-only, Email Marketing 2.0 on the other hand is smart, automated and
'email-plus' communication. It's a shame that email marketing has been
stuck at a 1.0 level when all other services and technologies have
advanced. That changes today."
Infusionsoft is offering small businesses a free trial to launch their
first Email Marketing 2.0 campaign. The risk-free trial is a three-step
process that can be completed in a single day, immediately demonstrating
the value of Email Marketing 2.0:
-- Import existing email lists
-- Design Email Marketing 2.0 campaign with built-in response triggers
and hit "go"
-- See results: increased customer engagement, sales, converted
prospects, etc.
Email Marketing 2.0 from Infusionsoft is tailored for small businesses that
don't necessarily have an IT department or a large sales and marketing
staff to get started or keep it running. It's chock full of examples and
templates and is designed to be customized to your brand. Recent product
updates introduced an email-authoring feature that instantly matches email
themes to a company's logo.
Because it's provided on-demand, there is no software to maintain and no
headaches about maintenance or computer infrastructure for small
businesses. All that is needed to start growing a business is an Internet
connection and a browser. Subscriptions to Infusionsoft include free
seasonal product updates, which have recently included improvements to ease
of use, data import, email authoring, as well as advanced email marketing
features.
Infusionsoft will be offering ongoing education on Email Marketing 2.0 in
the form of videos, blog posts, Webinars and in-application tips and
tricks.
About Infusionsoft
Infusionsoft helps small businesses grow fast with targeted email marketing
that responds and adapts to customer behavior. Infusionsoft is the first
company to combine email marketing and CRM in a single system for a simple
and powerful next-generation solution, enabling small businesses to target
their marketing like never before. The web-based software also combines
e-commerce and powerful automation tools with its intelligent email
marketing to deliver a true small business growth suite. The privately
held,
three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by
Mohr Davidow Ventures and vSpring Capital. For more information, visit
www.infusionsoft.com.
Contact Information: Contact Information:
LaunchSquad
415-625-8555
Infusionsoft(at)LaunchSquad(dot)com