SOURCE: InnerRewards

December 02, 2009 09:30 ET

InnerRewards Kicks Off the Season of Giving With Official New York City Launch Party at VIP Exclusive Soho House

December 9th Soiree to Celebrate Holiday Season

NEW YORK, NY--(Marketwire - December 2, 2009) - InnerRewards (, the fastest growing and most innovative online destination for health and wellness shopping and information, today announced details for its much-anticipated New York City launch party and holiday celebration. The event will take place from 6:00 - 9:00 p.m. on December 9th at the illustrious Soho House, a private, members-only club located in New York's Meatpacking District. Influential bloggers, female entrepreneurs, and press have already confirmed attendance. Partners NextFit, the personal trainer in a keychain, and DailyBurn, the premier tracking software for diet and fitness, will be giving away products in a raffle at the event.

"We are absolutely thrilled to be working together with Soho House and top women's entrepreneurial network Collective-e ( to bring this extraordinary event to health and wellness aficionados of New York," said InnerRewards founder, Julie Brown. "What better way to celebrate the launch of our New York City local guide than to swing open the doors of one of New York's preeminent venues to our fantastic community?"

Though RSVP is required to attend the exclusive event, discerning members of the public with a passion for health and wellness are encouraged to join the InnerRewards community online ( and register for the opportunity to attend the complimentary launch party (

The event will feature wine, food, music and a bevy of holiday shopping with InnerRewards vendors and Collective-e partners, including InnerRewards' exclusive holiday gift sets featuring hard-to-find wellness products hand-picked by experts and priced between $50 and $250 (something to fit every budget). Revelers are encouraged to rub elbows and hobnob with fellow attendees -- who all believe in and live by the principals of preventative health, wellness and beauty.

"InnerRewards is the number one online guide to living well," said Collective-e co-founder Beth Schoenfeldt. "Now more than ever, people need InnerRewards; the site helps people reduce stress, get fit, look younger, eat better and optimize their health through preventative and alternative care. Meanwhile, Soho House is New York's most see-and-be-seen venue, and Collective-e is the number one network in New York City for entrepreneurial women -- this promises to be the party of the season."

About InnerRewards:

InnerRewards is the first complete online wellness community and e-commerce platform that connects businesses with new and existing customers. Consumers find personalized health, beauty, fitness and lifestyle information, connect with one another and buy products and services, while wellness providers can reach new customers, build their brand and drive sales via innovative and measurable online marketing techniques. Founded in 2008 by Julie Elaine Brown, former new media executive for Johnson & Johnson, InnerRewards includes a team with experience at companies such as PayPal, Yahoo!, Apple, Sephora and Razorfish.