SOURCE: Innovative Food Holdings, Inc.

December 22, 2009 10:42 ET

Innovative Food Holdings Announces Record November Sales and Second Consecutive Month of Record Monthly Sales

NAPLES, FL--(Marketwire - December 22, 2009) - Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of high quality gourmet food products throughout the United States to professional chefs and to the gourmet consumer market, announced today that November 2009 sales represented the strongest November sales ever and the second strongest month in sales of any month in the company's history, second only to October 2009.

"As we move towards the end of 2009 and into the historically busy holiday sales season, Innovative Food Holdings' sales volume in November was exceptionally strong and exceeded last year's November sales by approximately 30% as the company continued 2009's trend of positive sales growth that it has experienced over the last several months. In addition, November sales, which directly follow October's previously announced record monthly sales, includes revenue contributions from new revenue sources for the company including strong month over month sales growth in our direct to consumer, For The Gourmet subsidiary," said Mr. Sam Klepfish, the company's CEO. Mr. Klepfish continued, "Furthermore, Innovative Food Holdings' core foodservice subsidiaries continue to aggressively pursue, bid and win new end-customer accounts as thousands of quality conscious professional chefs across the United States, continue to experience, in greater numbers, what we believe is the industry leading, high quality gourmet food solution."

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. To learn more, visit the For The Gourmet website at www.forthegourmet.com. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

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