SOURCE: Innovative Food Holdings, Inc.

April 08, 2010 10:10 ET

Innovative Food Holdings Announces Update on 2010 Sales

February Sales up Over 45%

NAPLES, FL--(Marketwire - April 8, 2010) -  Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of premium gourmet food products to professional chefs throughout the United States and to the gourmet consumer market, announced today that sales for the month of February 2010 were up by over 45% compared to the same month in 2009.

Mr. Sam Klepfish, Innovative Food Holdings' CEO, noted, "The sales increase of over 45% in February marks the second consecutive month of strong monthly sales increases. We believe that our business model of leveraging our core gourmet food platform, and working to add increased capabilities and efficiencies to the platform, continues to drive sales and allows us to be extremely well positioned for 2010, as shown by the initial 2010 sales results."

About Innovative Food Holdings
Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,000 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com/. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website http://www.forthegourmet.com/ and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

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