SOURCE: Innovative Food Holdings, Inc.

February 02, 2010 11:07 ET

Innovative Food Holdings December Sales Up More Than 35% Over Dec 2008

December Sales Surpass $900,000; Best Month of Sales in Company History; Sales Strength Continues Into 2010

NAPLES, FL--(Marketwire - February 2, 2010) - Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of premium gourmet food products to professional chefs and to the premium gourmet consumer market, announced today record foodservice sales and record sales overall for the month of December 2009.

Total sales in December for Innovative Food Holdings, which includes both foodservice and retail sales, surpassed a record $900,000, for the first time ever, on a monthly basis.

Mr. Klepfish, Innovative Food Holdings' CEO, noted, "Our foodservice business continues to demonstrate what we believe is remarkable strength in the face of tough economic conditions, as our products and customer service continue to excite professional chefs in thousands of the finest hospitality and restaurant locations throughout the United States, resulting in the highest ever recorded foodservice revenues in the company's history. In addition, Innovative Food Holdings' over $900,000 in total monthly sales is especially notable, as it is more than $150,000 higher than the previous overall monthly record, which was $745,000 for the month of October 2009. Furthermore, December is now the third consecutive month that Innovative Food Holdings has been able to announce record monthly revenues."

Mr. Klepfish continued, "We believe that the record revenues in both the foodservice area of our business and the retail sector of our business are indicative of the significant growth opportunities available in the overall premium gourmet food sector. We believe that Innovative Food Holdings is currently well positioned to take advantage of those growth opportunities."

Mr. Klepfish noted further, "Finally, I am pleased to announce that Innovative Food Holdings' sales strength continued into 2010, as January sales showed considerable growth compared to sales in January of 2009. We intend to update the investment community with more details on January sales as they become available for dissemination."

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest foodservice distributors in the Unites States, provides the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website and through additional sales channels, provides the highest quality gourmet food products to the premium retail consumer market. To learn more, visit the For The Gourmet website at For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. Except as described hereinabove, the Company does not intend to update these forward-looking statements.

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