SOURCE: Innovative Health Sciences, Inc.

April 15, 2010 09:30 ET

Innovative Health Sciences, Inc. Announces Plans to Launch New Fitness Product

CLEARWATER, FL--(Marketwire - April 15, 2010) -  Innovative Health Sciences, Inc. (PINKSHEETS: IHSN) announced today that the company plans to begin pre-production for a new fitness product in the coming weeks pending the completion of contractual negotiations to acquire the rights to a unique piece of exercise equipment. Tim Harrington, CEO of Harrington Multi Media Marketing, Inc., which was recently acquired by Innovative Health Sciences, Inc., states, "We have had a great deal of success in the past marketing fitness equipment. This is a product category that we helped pioneer in the direct response television industry."

In 1992 Harrington's previous company produced Tony Little's first infomercial for the Target Training product. This product generated over $200,000,000 in sales. Tony Little is affectionately known as "America's Personal Trainer" and over the years has worked on numerous product marketing campaigns with Harrington.

About Innovative Health Sciences, Inc.: Innovative Health Sciences, Inc. is focused on acquiring companies that are leaders in their respective market niches and have the potential for additional upside. Acquired in 2010, Harrington Multi Media Marketing (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. For more information, please visit www.hmcubed.com or call 727-230-1036.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from the statements made herein.

Contact Information

  • Contact:
    Chris Winter, President, Innovative Health Sciences, Inc.
    Tel: 727-230-1036 #157