SOURCE: Innovative Health Sciences, Inc.

April 27, 2010 09:00 ET

Innovative Health Sciences Signs Exclusive Contract to Bring New Fitness Product to Market

CLEARWATER, FL--(Marketwire - April 27, 2010) -  Innovative Health Sciences, Inc. (PINKSHEETS: IHSN) announced today that it has signed a contract to acquire the exclusive worldwide rights to market a revolutionary new fitness product. Innovative Health Sciences also said it is close to finalizing a deal with a celebrity TV spokesperson and fitness enthusiast to promote the product through infomercials and live shopping channels. 

"Our lightweight, versatile and portable fitness product under contract makes exercising fun and exciting again and can be used literally anywhere. This product is somewhat similar in design and construction as the Thighmaster but much more diverse. Not only does our piece of equipment work the inner thigh, but it tones and tightens the outer thighs, the abs, shoulders and arms," said Chris Winter, President of IHSN.

"Considering that the Thighmaster has sold millions of units since the early '90s, we are very excited to launch our product using a similar, highly successful marketing model. Our award-winning production staff and TV talent have a reputation of creating infomercials that solicit a 'must have' consumer response. We are working diligently to complete each step in the process to deliver a winning product launch later this year," concluded Winter.

According to the Sporting Goods Manufacturers Association (SGMA), consumer/retail spending for exercise equipment accounts for nearly 80% of the $4.2 Billion exercise equipment market, which is expected to increase 7.6% this year. IHSN's recently acquired Harrington Multi Media Marketing, Inc. ("HM3"), whose principals have over 60 years of combined direct response success, will manage the marketing and promotional aspects of the product. IHSN is initially targeting females, Baby Boomers, and the rehabilitation markets. Since the equipment is suitable for various ages and fitness levels and does not require electricity to operate, IHSN expects to attract a much broader demographic on a global scale.

About Innovative Health Sciences, Inc.

Innovative Health Sciences, Inc. is focused on acquiring companies that are leaders in their respective market niches and have the potential for additional upside. Acquired in 2010, Harrington Multi Media Marketing (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. For more information, please visit www.ihs-development.com.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. Innovative Health Sciences, Inc. and its division HM3 are not affiliated with Thighmaster in any capacity, and information related to this product is provided for illustrative purposes only. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact Information

  • Contact:
    Chris Winter
    President, Innovative Health Sciences, Inc.
    Tel: 727-230-1036 #157