SOURCE: Omnifuse Inc.

January 16, 2008 10:34 ET

Inside the Firewall: Omnifuse Appoints New Executive Leadership to Signal Expansion Into Next Phase of Company Growth

By Working With CMOs, Omnifuse Is Re-Defining How Businesses Harness the Internet as a Primary Marketing Tool to Drive Commerce Through Connections; Appointment of CEO Randy L. Farner Gives Omnifuse Expanded Product Roadmap That Includes Enterprise Collaboration and Program Management as Strategic Technology Assets for CIOs

NEWPORT BEACH, CA--(Marketwire - January 16, 2008) - Buoyed by marketplace demand, Omnifuse Inc. has attracted technology industry veterans Randy L. Farner to serve as chief executive officer, Nelson Chau as chief financial officer and Michael A.Thornton as senior vice president of development. Rudy Thurston, Omnifuse co-founder, continues to serve as the company's chief operating officer while Shaun Priest, the senior vice president of sales who joined the company in September to head up its East Coast office, rounds out the executive management team.

"Omnifuse's rapid growth, as evidenced by a FORTUNE 1000 client base and an AeA product award, is creating dynamic opportunities that require the management direction of a seasoned executive team with proven experience in transforming companies into marketplace stalwarts," Thurston said. "We're fortunate to have Randy in the corner office now. Chief marketing officers have recognized the value of leveraging technology to build a brand. With Randy's credentials as a former chief information officer, we can share peer-to-peer knowledge, experience and opportunities with the CIOs innovating FORTUNE 1000 companies and give them a competitive advantage by offering our technology solutions to enhance enterprise collaboration and program management."

Farner joins Omnifuse from Mercury Insurance, a $3.5 billion publicly traded property and casualty insurer with operations in 13 U.S. states, where he served as CIO and managed more than 450 IT professionals and an annual budget exceeding $100 million. Mercury Insurance tapped Farner as a change agent responsible for transforming its IT organization into an enterprise-class organization. Among his achievements, Farner built a program management office (PMO) that drove process-driven structure into demand, financial and project management disciplines, and he established business-line portfolio management driven by business value and governance. As the vice president and CIO for AAA of Southern California, Farner built an IT advanced development center known for speeding delivery of technology applications, such as rolling out a customer relationship management (CRM) initiative to 3,500 desktops within 10 months. His prior experience includes 18 years of IT and management consulting with a focus on the delivery of custom and packaged software applications. Farner holds a master's in business administration from Pepperdine University and a bachelor of science degree in mechanical engineering from Pennsylvania State University.

"Marketers first began using social media to build social communities that drove brands and enhanced both online and offline commerce," Farner said. "This way of using social media externally -- outside of the firewall as a brand-building concept -- is growing rapidly, and we expect to help charter new ways that companies can monetize social media. However, what excites me most about Omnifuse's potential is our ability to help companies use social media inside their firewalls so staff and work groups can collaborate in new, seamless ways. With our social media technology, Omnifuse is leading a new frontier in enterprise knowledge management and sharing."

To execute on strategic opportunities, Omnifuse also has recruited Chau as its CFO. Chau is a serial entrepreneur who has held chief financial and operations positions within the finance and technology industries. Chau will help build Omnifuse's channel partner networks and identify strategic partners or investors. Prior to Omnifuse, Chau served as a strategic advisor to several Internet start ups, including,, and Chau also serves as managing director at Richfield Capital LLC, a boutique investment firm specializing in reverse take-over (RTO) agreements. He holds a bachelor's of science degree in international business from Northern Illinois University.

Joining Omnifuse as the senior vice president of development, Thornton will leverage more than a decade of experience in software architecture and program management to drive further development of Omnifuse's propriety FUSION platform. Before joining Omnifuse, Thornton held leadership titles as senior advanced technology lead and team lead at two of the largest and most reputable insurance organizations, Auto Club of Southern California and Mercury Insurance Group, where he spearheaded the development of key insurance systems and a service-oriented architecture (SOA)-based portal system. Thornton holds an associate's degree in Micro-Computer Systems Management from Bryant & Stratton College and Microsoft Certified Application Developer (MCAD) credentials.

About Omnifuse Inc.

Since 1998, Omnifuse has helped companies harness the power of the Internet and social media by managing their Web presence, driving e-commerce, streamlining internal operations and managing numerous projects across multiple departments. With its FUSION Social Networking Platform, organizations leverage control of social media externally by building brands and creating revenue opportunities, and internally by increasing employee communication and collaborating across the enterprise. Omnifuse is based in Newport Beach, Calif. Visit online at

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