SOURCE: InsideView


March 31, 2010 09:00 ET

InsideView Raises $11.5 Million Series B Round

Company Continues Expansion and Product Innovation in Sales Intelligence and Social Selling Technologies

SAN FRANCISCO, CA--(Marketwire - March 31, 2010) -  InsideView, Inc. today announced that it closed $11.5 million in Series B financing led by current investors Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. The new financing will be used to expand new customer acquisition efforts and scale user adoption and customer success, while accelerating the company's investment in product development. InsideView is the leading provider of sales intelligence applications that help organizations tap into social intelligence to accelerate all aspects of the sales process.

"Over the last year we have seen hundreds of customers achieve new levels of sales productivity by using SalesView, which brings together social data and traditional business information to provide sales users a holistic customer view directly within CRM applications," said Umberto Milletti, CEO of InsideView. "We've built a strong emerging leadership position in this new Sales 2.0 market, and we see tremendous interest from companies that want to put more power and science behind their sales efforts. We believe that sales, powered by InsideView, is the engine that will drive our customers' growth -- and our mission is to put the right information at the fingertips of salespeople precisely when and where they need it."

InsideView's unique and award-winning sales intelligence solution, SalesView, continuously aggregates executive and corporate data from tens of thousands of content sources, bringing the most relevant information to sales users at the right time and within their existing sales process. SalesView maximizes sales team productivity by automatically identifying compelling business events and people-to-people connections, while accelerating sales cycles by enabling sales people to call the right prospects at the right time. SalesView delivers this intelligence natively within the leading CRM systems for optimum usability.

"InsideView is leveraging the explosion of social media to help businesses dig out from the recession and supercharge their sales teams for growth," said Jerry Casilli, general partner, Rembrandt Venture Partners. "The triple-digit revenue growth that the company has been achieving quarter in and quarter out is a testament to a remarkable management team, a unique and right-timed product, and the power of the Freemium go-to-market model paired with a strong value proposition. InsideView sits at the cross section of social media and sales, two areas that are ripe for investment by organizations worldwide."

About Emergence Capital Partners
Emergence Capital Partners is the leading venture capital firm focused on cloud-based business and consumer services companies. In 2002, Emergence Capital was the first to recognize the power and potential of SaaS to disrupt the technology industry and invested in some of the most successful companies including and SuccessFactors. Their mission is to help build market leading companies in true partnership with forward thinking entrepreneurs. Today the firm has over $325 million under management from premiere institutional investors. For more information, visit

About Rembrandt Venture Partners
Rembrandt was established as a formal venture fund in 2004 to provide private equity capital to early stage technology companies. The firm pursues investments in a variety of sectors including enterprise software and services, Internet infrastructure, communications, next generation wireless sectors and new media convergence companies. Rembrandt's General Partners are experienced and successful Silicon Valley investors and executives who capitalize on this opportunity. The General Partners have over 100 years of venture capital investment, operational, entrepreneurial and technical experience. Rembrandt has over $225 million under management. Their investors include some of the most prominent institutional investors. For more information, visit

About InsideView
InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-based company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 26,000 sales professionals and more than 2,000 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom and VMWare. InsideView's CRM partners include, SugarCRM, NetSuite, Microsoft and Oracle. For more information, visit

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