SOURCE: Institute for the Future

Institute for the Future

June 22, 2010 11:00 ET

Institute for the Future Announces BodyShock: Call for Entries on Ideas to Transform Lifestyles and the Human Body to Improve Health in the Next Decade

"What Can YOU Envision to Improve and Reinvent Health and Well-Being for the Future?"

Anyone Can Enter, Anyone Can Vote, Anyone Can Change the Future of Global Health

PALO ALTO, CA--(Marketwire - June 22, 2010) -  With obesity, diabetes, and chronic disease rampaging populations around the world, Institute for the Future (IFTF) is turning up the volume on global well-being. Launching today, IFTF's BodyShock is the first annual competition with an urgent challenge to recruit crowdsourced designs and solutions for better health -- to remake the future by rebooting the present.

BodyShock calls upon the public to consider innovative ways to improve individual and collective health over the next 3-10 years by transforming our bodies and lifestyles. Video or graphical entries illustrating new ideas, designs, products, technologies and concepts will be accepted from people around the world until September 1, 2010. Up to five winners will be flown to Palo Alto, California on October 8 to present their ideas and be connected to other innovative thinkers to help bring these ideas to life. The grand prize winner will receive the IFTF Roy Amara Prize of $3,000.

"Health doesn't happen all at once, it's a consequence of years of choices for our bodies and lifestyles -- some large and some small. BodyShock is intended to spark new ideas to help us find our way back to health," said Thomas Goetz, executive editor of Wired, author of "The Decision Tree," and a member of the Health Advisory Board that will be judging the BodyShock contest in addition to votes from the public.

"BodyShock is a fantastic initiative. Global collaboration and participation from all voices can produce a true revolution," said Linda Avey, founder of Brainstorm Research Foundation and another Advisor to BodyShock.

Entries may come from anyone, anywhere and can include but are not limited to the following: Life extension, DIY Bio, Diabetic teenagers, Developing countries, Green health, Augmented reality, Self-tracking, and Pervasive games. Participants are challenged to use IFTF's Health Horizons forecasts for the next decade of health and healthcare as inspiration and design a solution for a problem that will be widespread in 3-10 years, using technologies that will become mainstream.

"Think 'artifacts from the future' -- simple, non-obvious, high-impact solutions that don't exist yet, will be among the concepts we're looking to the public to introduce," said Rod Falcon, director of the Health Horizons Program at IFTF.

BodyShock's grand prize, the Roy Amara Prize, is named for IFTF's long-time president Roy Amara (1925-2000) and is part of a larger program of social impact projects at IFTF honoring his legacy, known as The Roy Amara Fund for Participatory Foresight, the Fund uses participatory tools to translate foresight research into concrete actions that address future social challenges.


Joanne Andreadis
Lead of Innovation, Centers for Disease Control and Prevention

Linda Avery
Founder, Brainstorm Research Foundation

Jason Bobe
Director of Community, Personal Genome Project

Ted Eytan, MD
Kaiser Permanente, The Permanente Federation

Peter Friess
President, Tech Museum of Innovation

Thomas Goetz
Executive Editor, WIRED Magazine
Author, "The Decision Tree"

Natalie Hodge, MD FAAP
Chief Health Officer, Personal Medicine International

Ellen Marram
Board of Trustees, Institute for the Future
President, Barnegat Group LLC

Kristi Miller Durazo
Senior Strategy Advisor, American Heart Association

David Rosenman
Director, Innovation Curriculum,
Center for Innovation at Mayo Clinic

Amy Tenderich
Board Member, Journal of Participatory Medicine


An online competition for visual design ideas to improve global health over the next 3-10 years by transforming our bodies and lifestyles. Anyone can enter, anyone can vote, anyone can change the future of health.

Launch -- Friday, June 18, 2010
Deadline for entries -- Wednesday, September 1, 2010
Winners announced -- Thursday, September 23, 2010
BodyShock Winners Celebration at IFTF -- 6 - 9 p.m. Friday, October 8, 2010 -- FREE and open to the public

(and 124 University Ave, 2nd Floor, Palo Alto, CA)

About IFTF
The Institute for the Future (IFTF) is an independent, nonprofit research group with over 40 years of forecasting experience. The core of our work is identifying emerging trends and discontinuities that will transform global society and the global marketplace. We provide insights into business strategy, design process, innovation, and social dilemmas. Our research generates the foresight needed to create insights that lead to action. Our research spans a broad territory of deeply transformative trends, from health and health care to technology, the workplace, and human identity. The Institute for the Future is located in Palo Alto, CA.

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