SOURCE: The Institute for International Research

September 16, 2005 15:32 ET

Institute for International Research Announces an All-Encompassing Event for Marketers, The Conference on Marketing

NEW YORK, NY -- (MARKET WIRE) -- September 16, 2005 -- The Institute for International Research (IIR) is announcing their premier, all-encompassing marketing event entitled, The Conference on Marketing, March 20-22, 2006 in Las Vegas, NV. Featured keynote speaker, Seth Godin, Author of "Purple Cow," will discuss his new book, "All Marketers are Liars: The power of telling authentic stories in a low-trust world."

The event will be chaired by Keith Ferrazzi, CEO of Ferrazzi Greenlight, Author of "Never Eat Alone," Former CEO of Yaya Media, CMO of Starwood Hotels & Resorts, and CMO of Deloitte Consulting. Joining Godin and Ferrazzi are marketing experts from major companies including Mandalay Entertainment, Procter & Gamble, Wal-Mart, Nike, GE Insurance Solutions, Wachovia, Mercedes-Benz USA, Google, Target, Jetblue, plus many more. For a full speaker roster, please visit

Speakers will provide the audience with insights on brand management and design, interactive/non-traditional marketing, segmentation, direct/database marketing, communications, marketing leadership, global marketing, measurement and ROI and much more.

In addition to keynote presentations and job specific/interest-focused tracks and sessions, networking breaks and receptions will be a highlight.

This event is open for registration and space is limited. Special early bird savings ends September 30th and Group discounts are available. For more information and to register, call (888) 670-8200, email or visit: Please mention your priority code when registering: XM1801PR

About the event organizer

The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 20 years. IIR produces over 5,000 events annually through our network of offices in over 35 countries. For further details please visit us online at

To obtain further event information please contact: Kim Karagosian, Institute for International Research, 708 Third Ave., 4th Floor, New York, NY 10017. Phone: 212-661-3500 ext. 3257. Fax: 212-599-2192 E-mail:

Contact Information

  • Contact:
    Kim Karagosian
    Institute for International Research
    Email Contact