October 16, 2007 09:00 ET

Insurance Care Direct Triples Sales Productivity With

Hosted Dialers and New Lead Response Management Technologies Triple Sales Revenue for Online Health Insurance Provider

PROVO, UT--(Marketwire - October 16, 2007) - The health insurance industry has become an internet battleground. Technology, customer service, and lead generation help Insurance Care Direct maintain its spot as 5th largest online provider of health insurance for United Healthcare as well has offering the best health insurance coverage for such providers as Aetna, Humana, Assurant, and others.

With Insurance Care Direct's national call centers and lead response management technologies from and you have a team that is scratching a new high mark on the wall.

"Our sales have tripled since implementing multiple dialer solutions from," says Seth Cohen, VP of Operations for Insurance Care Direct. He goes on, "we are also making revenue that didn't exist before with email drip campaigns, though we are utilizing about 40% of what offers."

Insurance Care Direct moved to because their solution was much more tailored to the needs of the health insurance industry. The lead management solution allows leads to be called immediately and provides reporting capabilities for sales status and call data in the same interface.

Recent speed and system enhancements have put in a class by itself, "they can't even be compared to anyone else," says Mr. Cohen, "and their people are a pleasure to work with."

Ken Krogue, President and co-founder of states, "Our Power Dialer is especially designed to avoid the annoying pauses and abandoned calls caused by predictive dialers. We triple the volume of calls, yet personalize the experience for every prospect. Our insurance customers are seeing leaps in productivity." is securing its leadership position in the insurance lead management industry with ties to lead providers, data structure for resellers, and telephony tools to follow up faster than the competition. Its price point places it within reach of any size of agency.

Insurance Care Direct has set a daunting goal in front of its team; to become the leading 'one-stop shop' for health and life insurance. With as a partner and more capabilities coming online, they are a player to watch closely.

About ABS Health Inc. --

ABS Health Inc. and its subsidiary, Insurance Care Direct, provide the public with a simplified way of obtaining the best health insurance coverage. Insurance Care Direct represents the largest health insurance carriers in the nation and is a true "one-stop shop." Insurance Care Direct is dedicated to a no-nonsense approach, focusing on giving you the best insurance coverage you need in a timely and cooperative manner and at an affordable cost.

About is a leading provider of Lead Response Management. Their solution includes mixed-media web form callback, autodialers, outbound dialers, inbound call routing, voice broadcasting, and automated "drip" campaigns. 300 companies worldwide, including Omniture, Franklin Covey, The Life Pro, and Genworth Financial, use's solutions. Visit

Contact Information

  • Press Contact:
    Ken Krogue