December 27, 2007 03:00 ET Relaunches With a New Look and an Expanded Database

SAN JOSE, CA--(Marketwire - December 27, 2007) - Since 1999 has compiled comprehensive information for consumers struggling with understanding and sorting the multiple choices available to them in the areas of medical, auto, homeowner's and life insurance. Now in its newly designed form the San Jose, California-based site offers its trademark, in-depth data in a slimmed down design emphasizing functionality and navigation.

"We're dealing with a lot of confusing information here that represents a major financial investment to the consumer," said Jon Davidson, CEO. "Whether you're looking for health coverage or home insurance, you're making a monetary commitment that effects your ability and that of your loved ones to weather what life throws at you. The last thing we want to do is give our visitors any hoops to jump through in looking for the material they need."

Major topics at like "Homeowners Insurance" and "Affordable Health Insurance" are accessible from the top horizontal menu. Insurance quotes are located on the same menu at the far right. Each topical section breaks down the basic information about the type of policy in easily digested chunks of text. The layout is clean and free of distractions making it simple for visitors to navigate the site and find what they need. The mission statement appears throughout the site.

"Our job at is to give you the information you need to decide which insurance coverage is right for you and your loved ones. Through insurance statistics, policy information, and insurance rate quotes, we hope to make the burden of these decisions a little easier. Taking the time to read our insurance descriptions and classifications may help you sort out which policies will be most advantageous, and most timely to obtain."

Davidson makes it clear that the mission statement is not just filler text. "We are serious about what we're doing here. We've simplified our layout in response to what our readers told us they needed and wanted. This site is about the people who use it. We have good information and we want to present it in the best way possible."

When a user requests an insurance quote every effort is made to match them with companies in their area offering both good prices and superior coverage. Overall the goal is to put workable tools in the hands of consumers to locate both agents and policies that protect their interests and their pocketbooks.

"The need for insurance is simply a fact of modern life," said Davidson. "We have to have it and we want the policies that offer the best value for the money. is the perfect marriage of the need and the answer. We get individuals seeking the necessary coverage to the right people and institutions to answer their needs." is a user-centered website. The information contained on the site is constantly updated to reflect the latest developments in the industry. The editors welcome and invite your questions, comments, and ideas. Send email to:

Contact Information

  • Contact Information

    Jon Davidson
    CEO and President
    Santana Towers
    3031 Tisch Way, 7th Floor
    San Jose, CA 95128
    Ph. 408 516 4544
    mail: Email Contact