SOURCE: Intava


December 15, 2009 08:00 ET

Intava Announces New In-Store Music and Promotions System and Global Music Deal With Jamendo

Intava Backbeat™ Lets Customers Browse, Preview, and Play Music, Giving Restaurants and Retailers a New Way to Entertain and Inform Customers

BELLEVUE, WA and LUXEMBOURG--(Marketwire - December 15, 2009) - Intava, a leader in interactive media systems for retailers, restaurants and consumer brands, today announced Intava Backbeat™, an in-store music and promotional system, and a global music licensing partnership with Jamendo PRO, a leading online music licensing platform. Intava Backbeat features Jamendo PRO's catalogue of over 200,000 tracks from artists around the world and is designed to help retail establishments engage customers and further distinguish their brands. Backbeat not only provides ambient music for any store or restaurant, but also lets customers browse, preview and play music on the system's dynamic touch screen, all while seeing the latest in-store promotional messages.

Music Connects Customers and Brands

Music is a powerful tool for connecting with customers and entertaining them while they shop or dine. A carefully selected playlist can enhance a company's image by providing a new branding dimension. Recent research shows a direct link between an effective in-store music strategy, revenues and customer loyalty, with 79 percent of consumers saying that music encourages them to stay longer in stores and spend more (1). Intava Backbeat is a powerful upgrade to simple ambient music, enabling retailers to target specific audiences with fresh, entertaining content tailored to their tastes. The result is a richer brand experience and more purchases from customers.

Through Intava's partnership with Jamendo, Backbeat leverages the world's top online music platform for free and legal music downloads, providing restaurant owners, hoteliers and retailers with fully customizable background and interactive music systems. With more than 200,000 music tracks available, Backbeat allows customers to queue up tracks by moving them around the screen, view album art, preview as many songs as they like, and learn where to get their favorite tracks online. The system is also flexible enough to keep pace with a retailer's in-store entertainment and promotional strategies, and at the same time offer an advertising medium for further revenue opportunities.

"Music is a universal connection point for consumers, bringing them closer together and enhancing their experiences, which is why we've incorporated music into our interactive media systems," said Troy Carroll, CEO of Intava. "Intava Backbeat provides a full-service entertainment solution for any store, restaurant, or hotel operator and offers a unique branding element through music. Through our partnership with Jamendo, Backbeat is able to deliver the latest music content to consumers on a dynamic touch screen system, transforming ambient music into engaging customer experiences."

"We are excited about our partnership with Intava and our ability to provide their retail partners with fresh music from leading independent artists around the globe," says Dan Aufhauser, director of business development at Jamendo. "The Jamendo PRO music service combines simplicity, quality and cost-effective rates so that partners like Intava can easily implement music into their products while always ensuring fair compensation to the artists."

Intava Backbeat is a new product in the company's range of touch-screen media systems that engage customers where they shop or dine, helping consumers compare and select products, control and enjoy entertainment content, and access product and store information. Intava offers products for retail, restaurants, and food and drug stores that can be scaled to thousands of locations worldwide, easily updated with new content and promotions, and managed remotely, making it easy for retailers to both implement and expand their systems as they grow.

About Intava

Intava® designs interactive media systems that help shoppers make purchase decisions using product comparisons, 360-degree views, full motion video, detailed specifications, and more. Its sophisticated touch-screen systems bring products to life, integrate into store environments to promote products and brands, and help customers with selections and purchases, resulting in higher transactions and sales. Intava offers consulting services that help retailers design these effective in-store interactive strategies, while its scalable software platform supports one store or thousands worldwide. Founded in 2000 and headquartered in Bellevue, Washington, Intava customizes and implements systems for major retailers nationwide. More information is at

About Jamendo is the world's #1 website for free and legal music downloads under the Creative Commons-licensed music platform, with over 200,000 tracks by 9,500 artists from around the world. Now available in eight languages, Jamendo gives artists an easy way to publish, share and promote their music, and also to generate revenue. In January 2009, the Jamendo PRO service was launched to offer music for commercial purpose. Jamendo PRO offers an innovative online music licensing store for professionals to synchronize music for TV, film, video and documentaries, as well as for corporate and retail brands to offer "in-store" background music, without paying public performance rights. Professionals and businesses can easily purchase a commercial license in just a few clicks. Jamendo PRO compensates its artists by paying out fifty percent of all licensing revenues. More information is at

(1) IFPI Digital Music Report 2009

Copyright © 2009. Intava Corporation. All rights reserved. Intava is a registered trademark of Intava Corporation.

Contact Information

  • Intava Contact:
    Darlene Gannon
    Concept Communications for Intava
    Email Contact

    Jamendo Contact:
    Dan Aufhauser
    Email Contact