Integra Leadership Inc.

Integra Leadership Inc.

September 23, 2009 10:00 ET

Integra Leadership Inc.: What Employers Must Know About Measuring and Shaping Their Corporate Cultures

Richard Barrett - Global Corporate Change Specialist to Talk in Toronto

TORONTO, ONTARIO--(Marketwire - Sept. 23, 2009) - Integra Leadership Inc., (, a provider or organizational solutions today announced that Richard Barrett, a global leading thinker on the creation of value-driven organizations will speak in Toronto on November 3, 2009. The event, hosted by Integra Leadership is an informative and insightful forum and will focus on how culture management drives performance and creates competitive edge.

Richard Barrett is Founder and Chairman of the Barrett Values Centre - an organization that has mapped the values of over 1,000 organizations in 59 countries. Based in North Carolina, the Barrett Values Centre was created in 1997 to support leaders in building values-driven organizations. Since then, Barrett Values Centre has created a series of Cultural Transformation Tools® for mapping values, measuring cultural capital, and implementing cultural transformation.

The event is to be held downtown Toronto from 12:00pm to 5:00pm on November 3, 2009 during which time Richard will show how companies with an integrated values system have achieved stock prices that grew 12 times faster and profit performance 750 times higher than companies who did not have a shared values system.

"That we have succeeded in bringing a thought leader of Richard's calibre to Toronto is a major accomplishment for us and is greatly appreciated by our growing client base" said Sue McKee, Partner, Integra Leadership Inc. "In an age of turmoil and regeneration, cultural capital development - the ability of an organisation to measure and deliberately shift its corporate culture toward greater alignment and higher performance - is rapidly emerging as the most important criterion for success, and Richard will talk directly to this key point."

Immediately preceding this event, at 10:00am, the results of the 2009 Canadian National Values Assessment will be revealed. This study, conducted by the Todd Thomas Institute for Values Based Leadership at Royal Roads University using the Barrett assessment tools, highlights three key areas of Canadian Culture: personal values of our citizens, national cultural values, and organizational values across the country. Understanding what drives and motivates Canadians is vital for employers in the private and the public sector.

"I am truly glad to be working with Integra Leadership at this seminar in Toronto," said Barrett. "Never before in history has leadership been more critical than it is now. First and foremost, business leaders need to know how to build resilient organizational cultures. As the creator of the cultural transformation tools used to support the transformational journeys of more than 1,500 organizations in 50 countries worldwide, I believe the forum will greatly help Canadian Corporations."

Companies benefiting from Richard Barrett's work include Pfizer, L'Oreal, Kraft, McKinsey and Company, Ernst & Young, Price Waterhouse, KPMG, Siemens, Johnson & Johnson, Motorola, Volvo, Ford, ANZ Bank, Barclays Capital and ING Bank.

Richard Barrett is a dynamic author and talk show guest and is available for interviews immediately. Contact or call (828)252-5550 to book Richard today.

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About Integra Leadership

Integra Leadership ( is a national firm based in Toronto focused on optimizing organizational people dynamics. Integra delivers solutions that enhance the competencies of leaders, the effectiveness of teams and the resiliency of cultures, to drive sustainable productivity and engagement. A boutique firm and niche provider, our clients appreciate our flexibility and excellent and timely service as well as a wide spectrum of solutions through a talent-rich pool of coaches and facilitators.

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