SOURCE: Intelliworks, Inc.

August 12, 2008 08:00 ET

Intelliworks Announces New Recruiting Tool for Athletic Departments

Doane College and University of Massachusetts Are Among the First to Adopt Web-Based Recruitment Management Software for College Athletics

ROCKVILLE, MD--(Marketwire - August 12, 2008) - Intelliworks, Inc., a leading provider of relationship management solutions for higher education, today announced the launch of Intelliworks Bluechip, a Web-based solution configured to enhance relationship management and recruitment efforts for collegiate athletic departments. Some of the first college sports teams to sign on with Intelliworks Bluechip include:

--  Doane College Baseball
--  Doane College Women's Soccer
--  University of Massachusetts Men's Lacrosse

Intelliworks Bluechip is designed to help college athletics programs manage all interactions with prospects, players and alumni to improve recruitment, compliance and fund raising efforts. The system allows individual teams and athletic departments to track correspondence with recruits, current players and alumni easily and from a central, Web-based location to improve organizational efficiency and help allow coaches to focus on what they do best -- coaching.

"We currently use multiple Excel spreadsheets and our email client to communicate with alumni and prospects. Using two different systems makes it very easy to make mistakes or overlook contacts," said Jake Coon, assistant coach of UMass Men's Lacrosse. "Intelliworks Bluechip is a compact and organized way to track our recruits." One of the first initiatives the coaches will undertake is to rebuild their fragmented alumni database by sending out forms from Intelliworks to get updated information.

With Intelliworks Bluechip, college athletics programs can:

--  Manage interactions between coaches, recruits, current players and
--  Record compliance with NCAA correspondence regulations
--  Generate reports on contacts with prospects throughout your
--  Create and track marketing campaigns -- including direct mail, email
    and phone calls -- to recruits and alumni
--  Manage special events and summer camp registration
--  Run fundraising and outreach campaigns

"Intelliworks Bluechip provides personalized and responsive communication for our athletic prospects as we support them in their decision-making process of choosing the right college," said Mike Carpenter, CIO of Doane College. Doane College plans to launch the Intelliworks Bluechip software for the rest of the teams once their baseball and soccer teams get up and running.

"As the college athletic recruitment process grows more complex, teams are faced with the challenge of maintaining communications with prospective student athletes," said Intelliworks CEO, Todd Gibby. "Intelliworks Bluechip leverages our relationship management system for higher education to offer a very intuitive means for teams to consolidate contact information and easily manage marketing outreach to prospects, alumni and others. We're proud to have institutions like Doane College and UMass Lacrosse and others using Intelliworks Bluechip to boost their recruitment results."

About Intelliworks

Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit,

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