SOURCE: Intelliworks, Inc.

August 07, 2006 13:00 ET

Intelliworks Customers GO LIVE

SMU, Brookings, and University of Washington See the Value of Higher Education CRM in Action

ROCKVILLE, MD -- (MARKET WIRE) -- August 7, 2006 -- Intelliworks, Inc., the leader in insight-driven, actionable CRM for higher education, announced that Southern Methodist University (SMU), The Brookings Institution, and University of Washington (UW) have all gone live on the Intelliworks CRM platform.

SMU Cox School of Business

Frank R. Lloyd, Associate Dean, Executive Education SMU Cox School of Business, says, "We selected the system because it was purpose-built for executive education programs, and it is being used by other top business school programs. In a single system, we can communicate with people as they progress from prospect to registrant to participant and past-participant. This will enable us to integrate our marketing, sales, and service processes to deliver a superior customer experience."

In their usage of Intelliworks CRM, the SMU team will better integrate customer service, marketing, and sales efforts to improve and refine customer interactions and deliver a superior customer experience. In addition, some of the capabilities of the product that will come into usage include:

--  Accept online payments securely
--  Finely segment customers by various attributes and deliver targeted
--  Build sites for each program to provide greater interaction with
    customers and staff through discussion boards, faculty material postings,
    and online faculty-student interactions
--  Manage sales leads and client relationships -- both inside and outside
    sales activities
--  Provide a greater level of pre- and post-program communication for
    better retention
The Brookings Institution

Adina Lord, Enrollments and Operations Manager at The Brookings Institution, says, "We are delighted to implement iRM (Intelliworks Relationship Manager) at the Brookings Center for Executive Education. iRM will enhance our relationships with our current clients through its unified customer relationship management system, and will allow us to better track and manage new customer relationships. With the ability to have integrated on-line registration, a centralized database for registration, program management and prospect management, iRM provides the Brookings Center for Executive Education with tools to take us far into the 21st century. We selected Intelliworks because their product is designed to meet the needs of executive education programs; specifically, iRM will give us the chance to identify our best customers, manage our growing relationships with executives and deliver the right marketing to the right people. The enhanced reporting capabilities of the system will allow all of our staff to have easy access to data about our clients. iRM will dramatically change the way that we conduct our business -- from data collection strategies to marketing strategies to enhanced communication and connection with our participants and alumni."

University of Washington

At the University of Washington, Debbi Mark, Office Manager and Registrar, says, "iRM has been very efficient and time-saving. Previously, I would have to go through four to five steps to complete registrations. iRM has made it possible to do it in one step. It's been great!" In addition, Jean Choy, Executive Director Strategic Partnerships and Executive Education, said, "We needed a tool that would use the expertise of our staff. We see Intelliworks as having that ability to both add value and reduce costs simultaneously."

About Intelliworks

Intelliworks, Inc. enables colleges and universities to raise their relationship capital by providing insight-driven, actionable CRM solutions tailored specifically for higher education. The insight provided into building relationships with prospects, students, and alumni enables institutions to communicate with their key constituents in a more personalized and relevant manner. Intelliworks solutions have evolved through a synergy of built-in best practices from Duke, Columbia, Harvard Business School, UC - Berkeley, Dartmouth, Wharton, Georgia, and others. Delivered as a 100% zero foot print web-based application, Intelliworks offers the ability to scale CRM solutions across departments, schools, and the enterprise university system. Please visit for more information. Contact:

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