SOURCE: Intelliworks, Inc.

Intelliworks, Inc.

February 02, 2010 09:00 ET

Intelliworks and Starfish Partner to Link Student Recruitment and Retention

Companies to Provide Web-Based Solutions to Help Colleges and Universities Optimize Student Success and Engagement Throughout the Student Lifecycle

BETHESDA, MD and ARLINGTON, VA--(Marketwire - February 2, 2010) - Intelliworks, Inc., a leading provider of relationship management solutions for higher education and Starfish Retention Solutions, Inc., a leading provider of student success systems, announced today a partnership that will provide higher education institutions with access to Intelliworks' CRM, admissions and marketing functionality and Starfish's early alert, online scheduling and student tracking capabilities. The combined offering will enable institutions to extend their enrollment management strategies from initial marketing outreach through to graduation -- ensuring that the institution attracts their ideal kind of student and then supports that student throughout the entire student lifecycle.

While institutions spend an average of nearly $2,500 to recruit each enrolled student, one in four students do not return after their first year.* Colleges and universities are spending more than ever to attract students, but they are not investing in strategies that will improve persistence rates for their institutions.

As colleges and universities continue to struggle with budget cuts and shrinking operating margins, more institutions are looking at the link between their recruitment and enrollment efforts and student retention. According to a recent white paper published by Noel-Levitz, "Connecting Enrollment and Fiscal Management," on average a four-year private institution realizes nearly $2M in additional net revenue by retaining 40 additional first-year students at an initial average net revenue per student of $17,359.

"Both Starfish and Intelliworks are committed to helping higher education institutions connect with students," said Todd Gibby, CEO of Intelliworks. "Our customers have seen how investing in the right strategy and technology can not only help them market their programs more efficiently, but deliver a far greater student experience and ultimately generate more revenue."

The combined offering will give institutions the ability to integrate and gain insight from the many touch points throughout the student lifecycle, including marketing, admissions, faculty, advisors, tutors and academic counselors, and alumni relations. Specifically, with Intelliworks, colleges and universities can leverage the many interactions that occur between prospective students and admissions counselors to help identify whether a student is the right match for the institution. Starfish then processes the key, daily interactions that occur between enrolled students and their instructors, advisors and tutors -- helping to identify when a student is struggling and connecting him or her to support resources.

By sharing data from the pre-enrollment phase with those outside of the admissions department, institutions will be placing students into supportive learning communities, and enabling the institutions to raise flags at the earliest sign of concern to get students the help they need to overcome their challenges.

"As a student success company, Starfish is committed to helping institutions connect the vast student support resources that already exist within an institution," said David Yaskin, founder and CEO of Starfish Retention Solutions. "Through our partnership with Intelliworks, we are able to connect the dots between the pre- and post-enrollment phases of the student experience -- dramatically increasing the institutional knowledge of the student relationship. As a result, institutions are able to attract and retain the ideal student body."

About Starfish Retention Solutions

Starfish Retention Solutions is a leading provider of student success systems. The company offers a collection of software solutions that harness the power of the campus community in order to engage, motivate and graduate more students -- securing valuable tuition revenue through student retention. Specifically, the solutions help institutions identify at-risk students in real time, based on their daily coursework performance, and then connect them to the resources designed to help (e.g., advising or tutoring), all while assessing which services and interventions are working. For more information, please call 703.260.1186 or visit

About Intelliworks

Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks' relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, please call 240.238.3232 or visit

*Source: NCES/IPEDS Enrollment Survey

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