June 08, 2007 05:19 ET

Interactyx recognized by Grampian Awards

LONDON, UNITED KINGDOM--(Marketwire - June 8, 2007) - Interactyx, developer of interactive economics e-learning tool LiveEcon, narrowly missed out on the Grampian Awards for Business Enterprise New Start prize last night. The Aboyne-based company is an independent provider of tools to aid learning in the higher education sector and was selected as a finalist alongside Red Island Limited, who went on to win the award, at the impressive ceremony held at the Ardoe House Hotel in Aberdeen.

LiveEcon, Interactyx's first product, is designed to help university students get to grips with economic analysis and has already been adopted by 34 universities, from the University of Aberdeen to Melbourne Business School in Australia. LiveEcon presents economics, in a visual, interactive way - students are guided through moving tutorials covering all the main issues of economic theory, before testing their understanding through interactive question-and-answer sessions.
Charles Jordan, Chairman and founder of Interactyx is delighted that the company was selected as a finalist. "Being shortlisted is a measure of how far we've come and we are immensely proud of what we have achieved in such a short time," he explains. "The business has gone from strength to strength since we started trading in 2006, but the hard work is far from over and we have some ambitious plans for the coming years".

Interactyx continue to receive much positive feedback from the Universities that have already adopted LiveEcon and they have more lined up who are keen to take the tool on board. The huge success of LiveEcon has inspired them to develop a new product, LiveAccounts, a similar product for accountancy students and lecturers, which they plan to launch later this year.

Chris Travis, Chief Executive of Enterprise North East Trust, who was one of the judges of the awards said, "Judging the awards is no mean feat because the calibre of entries increases year on year. It's gratifying to see so many new businesses from outwith the city reaching the finals of the Grampian Awards for Business Enterprise and the coveted Enterprise awards are recognition of the mark the companies make on the local economy."

The finalists for the New Start Awards are judged on criteria that include their initial business plan and whether they are delivering on it; their business vision; and their ability to focus on customer needs through effective marketing strategy. The awards are organized by Enterprise Trust North East (ENET) and sponsored by The Royal Bank of Scotland and Scottish Enterprise Grampian.


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