SOURCE: International Card Establishment, Inc.

November 06, 2007 09:08 ET

International Card Establishment Forms Alliance With National Association of Professional Allstate Agents

Allstate Agents to Refer Business Owners to International Card Establishment

CAMARILLO, CA--(Marketwire - November 6, 2007) - International Card Establishment, Inc. (I.C.E.) (OTCBB: ICRD) today announced that it has recently formed an alliance with the National Association of Professional Allstate Agents (NAPAA), a 4,000 member association. The I.C.E. program, however, is marketed to all 16,000 active Allstate Agents who may refer their business contacts to I.C.E. for credit card processing services and gift and rewards programs.

This is the third alliance that I.C.E. has formed, and follows previously announced alliances with CPAmerica International and E-chx Payroll, Inc. Alliances of these types enable the company to greatly expand its sales reach without the expense of fielding a large internal sales force.

"Our pact with NAPAA, whose publications and newsletters reach 16,000 agents nationwide, is yet another example of how we intend to grow sales organically while limiting our sales costs," said William Lopshire, CEO, I.C.E. "I am happy to announce that the partnership has already resulted in a number of accounts, and we will work diligently to make certain that these accounts receive nothing but the best service and rates possible. "

Mr. Lopshire went on to add, "Moreover, we are honored by the NAPAA endorsement of I.C.E. to its membership; our company received a full page endorsement by NAPAA's Executive Director, Jim Fish, in the September issue of the association's Exclusive Focus magazine which devoted a total of four pages explaining the benefits of I.C.E.'s credit card and gift and rewards services."

About NAPAA (

The National Association of Professional Allstate Agents, Inc. is a non-profit organization whose membership consists of agents under contract with Allstate Insurance Company, former Allstate agents, and other interested parties. NAPAA provides its membership with reliable communications on issues that affect Allstate agency owners and their customers. NAPAA further serves its membership by acting on their behalf and speaking with a distinct and unfettered voice on a wide range of issues.

About I.C.E. (

I.C.E. is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system that enables merchants to offer store-branded gift and loyalty cards.

Forward-Looking Statements

This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended.

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