SOURCE: International Card Establishment, Inc.

October 04, 2007 11:03 ET

International Card Establishment Forms Strategic Alliance With E-chx, Leading Payroll Solutions Provider

CAMARILLO, CA--(Marketwire - October 4, 2007) - International Card Establishment, Inc. (I.C.E.) (OTCBB: ICRD) today announced that it had entered into a strategic alliance with E-chx, Inc., a Rochester, New York-based business payroll outsourcing company. Under the terms of the agreement, E-chx will initiate marketing of I.C.E.'s credit card processing and gift and rewards programs through its internal and external sales forces, various email and web-based marketing programs to new and existing customers. E-chx currently has approximately 6,000 customers.

In turn, I.C.E. will introduce E-chx's custom tailored payroll solutions through its customer service desk, outside sales and installation forces, as well as conduct a web-based marketing program to its existing customers and new contacts.

"The strategic alliance with E-chx -- which follows our first announced partnership with CPAmerica International -- is the second initiative that we have formed to expand our sales reach in order to grow our revenues at a minimal cost," said William Lopshire, CEO, I.C.E. E-chx will market both our credit card processing and gift and rewards services. Mr. Lopshire went on to say, "We are pleased with the number of referrals received from E-chx to date, despite the infancy of the partnership. These early successes reinforce the validity of forming cross-marketing allegiances across a broad spectrum of complementary businesses."

About E-chx

The premier small business payroll outsourcing company, E-chx delivers tailored payroll solutions designed to meet the individual needs of every client. From complete payroll tax preparation and administration, to services like real-time internet payroll reporting, direct deposit, employee homepages, and specific reports for CPAs, E-chx provides hassle-free payroll outsourcing solutions for small businesses.

About I.C.E.

I.C.E. is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system that enables merchants to offer store-branded gift and loyalty cards.

Forward-Looking Statements

This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended.

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