SOURCE: Planet Nutrition Holdings, Inc.

January 16, 2008 16:30 ET

International Jiu Jitsu Champion Luciana Tavares Dias Gladly Joins the Planet Nutrition Team

CHARLOTTE, NC--(Marketwire - January 16, 2008) - Planet Nutrition Holdings, Inc. (PINKSHEETS: PNHL) gladly announces Luciana Tavares Dias joins the Planet Nutrition team. A Brazilian native, she has been training and studying in the world's foremost country in Jiu Jitsu. Her skills and motivation has led her to become one of the most renowned woman Jiu Jitsu artists.

Luciana has trained in Jiu Jitsu for most of her life in Brazil and in the United States. She is considered to be one of the top three female Jiu Jitsu artists. She has worked many long hard years to become one of the few women with blackbelts in Jiu Jitsu. She also holds a blackbelt in Judo. She now lives in Phoenix, Arizona teaching and training Jiu Jitsu at the Megaton Brazilian Jiu Jitsu Academy. Luciana is married to Wellington "Megaton" Leal Dias, one of the most renowned and respected Brazilian Jiu Jitsu Artists.

Luciana has competed in many national and world competitions earning high honors at all of the events. At the World Jiu Jitsu Championship in Rio de Janeiro, she took silver medals in her division and the open division in 2007. Luciana took bronze medals in 2006 and 2001 at this tournament. While at the International Brazilian Jiu Jitsu Championships at Rio de Janeiro she took gold medals in her division and in the open division in 2007. At the U.S. National Brazilian Jiu Jitsu Championships she took silver medals in 2007, 2006 and at the U.S. Open Brazilian Jiu Jitsu Championships she took a silver medal in 2005.

During her dominant stretch at the Pro American Jiu Jitsu Championships, she took gold medals in 2007, 2006, 2005, 2002, 2001 and 1998. She took silver medals in 2003 and 2000. During the Korea Black Belt Challenge she took gold medals in 2000 and 1998. At the Pro-Am Challenge she took a gold medalist 2000.

"With the ever growing presence of women in sports and the sport of Jiu Jitsu, we are proud to pick up one of the finest female Jiu Jitsu athletes," stated CEO and President Dan Starczewski. "Luciana will help Planet Nutrition reach female athletes and women Jiu Jitsu artists."

About Planet Nutrition, Inc.

Planet Nutrition, Inc. has been in business since 1999 as a retailer of nutritional products and programs in the diet and nutrition industry. By offering a superior product line, employing innovative marketing techniques and developing strategic partnerships with manufacturers and distributors, the company maintains an uncompromising commitment to quality while ensuring the best value to our customers. Visit Planet Nutrition online at:

SAFE HARBOR: Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the Company's judgment as of the date of this release. The Company does not undertake to update, revise or correct any forward-looking statements.

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