The Canadian Press

The Canadian Press

December 07, 2009 09:00 ET

The International Olympic Committee designates The Canadian Press as the National Olympic Photo Pool for the 2010 Winter Games

TORONTO, ONTARIO--(Marketwire - Dec. 7, 2009) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

The International Olympic Committee has appointed The Canadian Press as the National Olympic Photo Pool for the 2010 Winter Games in Vancouver and Whistler. The IOC chose The Canadian Press to take on this role to guarantee that Canadian athletes competing at the Games receive comprehensive media coverage in their own country.

This designation means a team of Canadian Press photographers will have prime photo positions at all the Olympic venues to ensure the widest photo coverage of the host country's athletes.

At least 2,500 photos are estimated to be available from The Canadian Press Images Archive (www.cpimages.com) during and following the Olympics for editorial use on websites, print publications and other media. Access to the images archive can be obtained by contacting andrea.gordon@thecanadianpress.com or 416-507-2198.

"The IOC already named The Canadian Press the Host National News Agency because our reach and scope offers Canadians the widest possible exposure to their athletes," said Scott White, editor-in-chief of The Canadian Press. "We cover Canadian amateur sports more than any other news organization in the country. We think it speaks volumes of our journalistic standards that we've been chosen as the Host National News Agency every time the Olympics have been in Canada and now we're being named the National Olympic Photo Pool as well."

While other Canadian news media receive a limited number of accredited spots from the Canadian Olympic Committee, the Host National News Agency receives its accreditation directly from the IOC. This means The Canadian Press will have the best 2010 Winter Games news report in English and French in all formats: from breaking news stories and photos capturing the day's highlights to human interest features on Canadian medalists and flashback pieces about Canada's major moments from past Winter Games to interactive graphics showcasing real-time medal counts.

"During the Olympics, clients will receive stories and photos moments after the event," adds White. "We are using a high-speed fibre network that allows news to be transmitted very quickly from all the venues to our editing office in the Main Press Centre."

Consumers who go to thecanadianpress.com/mobile on their smartphone and download The Canadian Press Mobile app will also benefit from the speed of updates to Olympic stories and photos being added to the news app in the coming weeks.

About The Canadian Press

The Canadian Press is Canada's most trusted news source and leader in providing real-time, bilingual multimedia content for online, mobile and emerging platforms. More than 250 journalists deliver news stories, photos, graphics, audio and online video, plus news coverage from The Associated Press, to daily newspapers, radio and TV stations and websites. All of our members and clients depend on The Canadian Press for reliable, accurate and fast coverage. For 90 years, our journalists have reported news round the clock, from coast to coast and around the world, in English and French. www.thecanadianpress.com.

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