SOURCE: International Polo Club Palm Beach

International Polo Club Palm Beach

November 05, 2009 10:50 ET

International Polo Club Palm Beach and Piaget Ink Three-Year Sponsorship Agreement

Luxury Swiss Watch Maker Increases Investment and Involvement

WELLINGTON, FL--(Marketwire - November 5, 2009) - International Polo Club Palm Beach has secured a three-year sponsorship agreement with the luxury Swiss watch maker, Piaget. After three seasons as title sponsor of the Gold Cup, Piaget has increased their interests, and acquired naming rights to the Piaget Championship Field, as the 2010 through 2012 Club Sponsor, and Official Watch of the International Polo Club Palm Beach and the Palm Beach Polo Season.

"Piaget brings to IPC, and our upcoming 2010 season, the style, panache and world-renowned cachet, commensurate with their brand and international polo," said John Goodman, Founder of IPC. "This is an extraordinary partnership, and we are honored to have Piaget involved with our organization."

"When IPC presents sponsorship opportunities to international brands, we speak only to those organizations that already are well-known names among our shared audience," added John Wash, IPC President. "Their reputation for excellence makes them a fitting and exciting sponsor for IPC."

Piaget's name will be associated with IPC's finely manicured Championship Field, which hosts the most competitive polo tournaments in the country, including the Piaget Gold Cup to take place March 7-21.

"Having our name adorn the sport's American field of play makes this the perfect partnership," said Larry Boland, President of Piaget.

Now entering its seventh year, IPC is regarded as the finest polo facility in the nation. It serves as the highest goal polo played in the country. IPC will also host the U.S. Open Polo Championship, now in its 106th year. This year, IPC will feature the new eight- and 14-goal tournaments, which will open the facility to a host of new teams. The 2010 Palm Beach Polo Season begins on January 3 and concludes on April 18. Remaining sponsorship opportunities include the U.S. Open Polo Championship, and the 20-Goal Tournament, among others.

About International Polo Club Palm Beach

International Polo Club Palm Beach is located in Wellington, Florida -- in the heart of South Florida's famed horse country. Founded in 2002, IPC is host to major tournaments and world-class events throughout the Palm Beach Polo Season, including the Highest Goal Polo played in the U.S. and such prestigious competitions as the Iglehart Cup, Joe Barry Memorial Cup, Ylvisaker Cup, C.V. Whitney Cup, and Piaget Gold Cup, culminating with the 106th playing of the coveted U.S. Open Polo Championship. The world's polo elite descend upon Wellington each season to enjoy their love of the sport and the lifestyle in the most prominent and well-equipped polo facility in the nation. IPC features eight manicured polo fields and the Piaget Championship Field, the Nespresso Grande Pavilion, private boxes and viewing stands, tennis courts, a croquet field, a state-of-the-art spa, a lushly landscaped pool deck, après polo celebrations and a fabled gourmet Sunday brunch. The 2010 Palm Beach Polo Season begins on January 3 and concludes on April 18. Learn more about IPC and their exclusive membership and sponsorship opportunities at www.internationalpoloclub.com.

About Piaget SA

Piaget has stood as an icon of excellence and creativity since its founding in 1874, elevating the manufacture of fine jewelry and timepieces to an absolute art. The firm is known for its legendary Piaget Polo timepieces, as well as for its ultra-thin movements, artistic dials and complications including chronographs, tourbillons and perpetual calendars. Piaget is one of the only remaining watchmakers that designs and crafts its own cases, bracelets and movements. For more information, please visit www.piaget.com.

About Piaget Gold Cup

The prestigious Piaget Gold Cup, first played in 1974, is a symbol of professionalism, good sportsmanship and high goal polo at its finest. First introduced at Oakbrook Polo Club in Illinois, it then headed north to Milwaukee Polo Club in 1975 and remained there until 1978. After moving south in 1979, the Gold Cup continued a 17-year stretch at Palm Beach Polo and Country Club, only to move down the road to Boca Raton at Royal Palm Polo & Sports Club in 1996. In 2002, the Gold Cup headed back up north to Greenwich Polo Club where play resumed until 2004. Aiken, South Carolina then hosted the Gold Cup in 2005 and 2006. Now International Polo Club Palm Beach is pleased to host this prestigious polo championship tournament.