SOURCE: Quigo

October 30, 2006 09:13 ET

Internet Broadcasting Is Latest to Partner With Quigo

Partnership Enhances AdSonar's Local Content-Targeted Ad Network

NEW YORK, NY -- (MARKET WIRE) -- October 30, 2006 -- Quigo, a pioneer and leading provider of targeted, auction-based, pay-per-click advertising, today announced that Internet Broadcasting, the nation's largest publisher of TV station Web sites, will deploy a private label version of Quigo's AdSonar platform.

AdSonar will generate new revenues for Internet Broadcasting with an auction-based, pay-per-click advertising program featuring content-targeted sponsored links. Advertisers who click a link on the home page of various Internet Broadcasting sites can bid to have their ad placed on the site and therefore reach local consumers in markets across the US.

"With over 13 million monthly unique visitors, Internet Broadcasting is the largest local news publisher on the web," says Clayton Rose, Vice President of Business Development for Internet Broadcasting. "Adding AdSonar's advertising network allows advertisers to target consumers in a locally relevant way."

"We're excited to add Internet Broadcasting's local TV stations to AdSonar's rapidly expanding network of premium local websites. Each site represented by Internet Broadcasting is a local powerhouse brand," says Henry Vogel, Quigo's Chief Revenue Officer. "We are confident that Quigo's technology, transparency and advertising network will help accelerate Internet Broadcasting's performance-based ad program. With this platform, Internet Broadcasting and its partner TV stations will have direct contact with their advertisers and can encourage them to target consumers locally."

Quigo has launched private-label versions of its AdSonar advertising platform for over 250 other local and regional media sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, McClatchy, Media News General, Morris Multimedia, the local ABC and FOX News TV sites and many local online directories. In recent weeks, Quigo has also announced significant new AdSonar partnerships with ESPN.com, CareerBuilder.com, Fodors.com and MerchantCircle, an online network providing advertising tools and expertise that enable local businesses to market themselves.

Internet Broadcasting (www.ibsys.com) Internet Broadcasting is the nation's largest publisher of TV station Web sites. The company publishes 79 sites for America's premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Meredith Broadcasting, Scripps Howard, and Capitol Broadcasting Company. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles.

Quigo (www.quigo.com) provides innovative, performance-based marketing solutions for premium-branded websites and advertisers. Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including ESPN.com, PGATour.com, Golf Digest, ABC News, Martha Stewart, Homestore.com, Fox News, Lonely Planet, Fodors and the online publications of American Media, Trader Publishing, IDG and for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and /or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Founded in 2000, Quigo has offices in New York City and San Jose, CA.

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