Intertainment Media Inc.

Intertainment Media Inc.

November 08, 2007 09:36 ET

Intertainment Integrates Ad Based Online Voice Services With Major Social Networks

TORONTO, ONTARIO--(Marketwire - Nov. 8, 2007) - Intertainment Media Inc. ("Intertainment" or the "Company")(TSX VENTURE:INT) is pleased to announce that together with its partner Itibiti Inc., the group will be offering consumers a new behavioral and targeted ad sponsored suite of Internet communications services. The program, called FrankenTalk (, will integrate with popular social networking platforms and allow users to "talk" with each other online using voice chat and also leave virtual voice messages, rather than sending text messages and emails.

Intertainment will manage the sales and marketing platform and all the ad billings, while Itibiti will manage the Voip technology. Revenue will be shared, with Intertainment receiving approximately 40% of the group revenue, with an additional share of the partner profits. Intertainment and Itibiti Inc. have also agreed to terms, subject to approval by the Board of Directors of Intertainment, to initially acquire up to 30% of the equity of Itibiti Inc. (

FrankenTalk ( is a suite of communications services for the young, hip, online user. FrankenTalk features a fully functional VoIP (voice over ip) desktop communications console with chat, text messaging, computer to computer connectivity together with local and long distance calling.

FrankenTalk for social networks is an application that users can install on their social networking profile page and share with their friends. Friends can register for FrankenTalk and then use voice chat to communicate individually or in groups. Additionally, users can opt in for ad sponsored voice messaging that will allow them to leave voice messages for friends, rather than posting text messages or sending email. The user can launch the FrankenTalk desktop suite right from the social network.

FrankenTalk will also play online video and audio content, including offerings from Eye Rock and its partners.

The entire FrankenTalk communications suite is FREE to consumers, using advertising and sponsorship as the primary revenue drivers. Users are not required to leave personal information with FrankenTalk, and only require a valid email address and birth date for participation. Since there is no requirement for private information on the FrankenTalk system, users can choose, or opt in, to provide information to receive ad and sponsor offers that best fit their behaviors, social activities and target demographics.

"FrankenTalk opens up a significant amount of opportunities to garner revenue from voice traffic on the Internet and through social networks. Advertisers are looking for ways to focus on groups based on behavioral and target demographics. This program continues to confirm our focus on developing content distribution, traffic services and advertising programs," said Mr. David Lucatch, CEO of Intertainment Media Inc.

Advertisers and sponsors can elect to provide banner and video ads, voice mail ads and allow users to increase free calling minutes and other services by completing various actions including making a purchase, completing a survey, or referring the program to other friends.

FrankenTalk is expected to open up its beta testing program in late December 2007, with rollout expected mid January 2008. The Company will be using a series of online marketing programs and reward programs to encourage beta testing and early user sign up. The Company will be accepting a limited number of consumer sign ups as part of its the pre-launch program at:

About Ititibi Inc.

Itibiti is the developer of a revolutionary new video ad based online phone technology that allows users to send and receive free phone calls peer to peer, through land lines and over the cellular network right from their laptop or desktop computer. In return for the free service, banner and video content is served through the phone application to the user.

The phone product is a new generation of "widget" which is easily and instantly accessible through the user's computer desktop. The user is not required to be on the Internet to use the online phone. Additionally, the user can be on the online phone and the Internet at the same time, allowing users to send and receive email, chat and browse, all while on the desktop phone.

In conjunction with its partnership with Intertainment, the key value proposition of the platform is its ability to push video and advertising to consumers through the desktop application. Advertising and marketing companies can easily reach consumers through its partnership with Intertainment's marketing and technology systems.

About Intertainment Media Inc.

The Company and its divisions, develop traditional and new media marketing programs for clients to build Brand, Loyalty and Revenues. The Company's primary services include online content distribution, traffic generation services and generation of revenue through integrated advertising programs.

Intertainment Media Inc., together with its wholly owned subsidiary Eye Rock Digital Inc. has acquired interest and working partnerships with a number of new media, content and technologies companies, including NO GOOD TV (, Trooker Inc. ( and

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company has developed Intellectual Property (IP) solutions for managing these programs, technologies and manufacturing processes.

Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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