Intertainment Media Inc.

Intertainment Media Inc.

October 05, 2007 08:00 ET

Intertainment Launches New Eye Rock Digital Platform

Over 120 Million video views, 40 Million ads booked in October with select inventory sold out

TORONTO, ONTARIO--(Marketwire - Oct. 5, 2007) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) has launched an enhanced version of Eye Rock, along with a full slate of advertising programming, allowing the platform to achieve up to 100% sell through on it's available advertising opportunities.

Launched officially in January 2007, Eye Rock content has quickly achieved over 120 Million video views of its professionally licensed content. With the new platform and integration of the updated advertising systems, Eye Rock can serve all of it's available inventory of traditional banners, video advertising and other rich media opportunities.

Eye Rock is working with both direct advertisers and a series of network ad groups to sell through effectively 100% of its top positioned advertising banners.

The new Eye Rock platform uses a blend of technologies and proprietary offerings to enable it to take advantage of direct advertising sales and network buying opportunities. Working with major advertising firms, Eye Rock now serves a wide range of geo-targeted advertising including major global brands.

Eye Rock is also working directly with a number of key agencies to deliver high value campaigns for the automotive, entertainment and beverage industries.

"The company has booked over 40 million ads as of the first week of October. With over 120 Million video views, Eye Rock is growing at an accelerated rate. The Eye Rock platform has grown from 26,000 daily visitors to over 79,000 daily visitors in Canada in the past few months, and we are working diligently to increase visitors in the US, UK and Europe," said Mr. David Lucatch, CEO of Intertainment Media Inc.

Internet advertising continues to grow, and Internet ad spending was one of the only bright spots in Nielsen Monitor-Plus' ad spending report for the first half of 2007, increasing 23.2% over the same period last year.

Intertainment is also working with its partner programs, including, and to increase the revenue programs through online advertising.

About Eye Rock Digital

Intertainment's wholly owned subsidiary Eye Rock Digital Inc. ( is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms.

About Intertainment Media Inc.

The Company and its divisions, develop traditional and new media marketing programs for clients to build Brand, Loyalty and Revenues.

Intertainment Media Inc., together with its wholly owned subsidiary Eye Rock Digital Inc. has acquired interest and working partnerships with a number of new media, content and technologies companies, including NO GOOD TV (, Trooker Inc. ( and

Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic games, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company has developed Intellectual Property (IP) solutions for managing these programs, technologies and manufacturing processes.

Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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