Intertainment Media Inc.

Intertainment Media Inc.

September 29, 2009 11:30 ET

Intertainment Media's itiBiti and Hitviews Announce Strategic Alliance

Partnership to Leverage Revenue Opportunities with Brand Sponsored, User-Generated Video

TORONTO, ONTARIO and NEW YORK, NEW YORK--(Marketwire - Sept. 29, 2009) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) and its wholly owned subsidiary, Itibiti Systems Inc., ("Itibiti Systems") - creators of the revolutionary, private-label social media & communications desktop application, itiBiti - today announced a strategic partnership with New York based Hitviews.

Revolutionizing the way brands use online video, Hitviews is a one-stop shop for connecting clients with the world's most popular online video creators/personalities, ("WebStars") including Caitlin Hill, Kevin Nalty and Michael Buckley. The first company to recognize the power of these online WebStars to generate positive business results for brands, Hitviews helps integrate marketing messages and custom creative into the short video programming they produce daily. Viewed by millions of loyal, established followers across the web, Hitviews Top 25 WebStars have garnered over 1 billion views and 3.2 million registered subscribers since bursting onto the scene over the last three years.

For brands and consumers alike, the leading edge partnership now connects the most vibrant areas of opportunity in the digital space – the desktop, mobile, and user-generated online video. The companies' shared vision will focus on the mutual development of revenue generating opportunities, offering clients an enhanced range of campaign possibilities, featuring customized WebStar messaging, video creative and platform delivery options.

"Our goal is to give our brands the widest exposure possible through the power of our WebStars," said Walter Sabo, CEO HitViews. "Our advisors, including Kevin Shea and movie producer Bob Weinstein know that stars motivate audiences to sample new products and ideas. Now, with ItiBiti, we have the unlimited ability to take these brands to new places. "

For itiBiti brand clients globally, this premium access to Hitviews Entertainment Videos signals an unparalleled opportunity to bring exclusive, next-generation marketing strategies to life. On both the desktop and on itiBiti Mobile, consumers can be engaged and entertained by this powerful new video genre.

"itiBiti continues to prove itself a truly unique, leading edge program for global brands," said David Lucatch, CEO Intertainment Media Inc. "Now more than ever, marketers can go beyond the established notion of web presence to enhance consumer engagement. This exciting agreement with Hitviews provides direct access to a proven range of creative leaders, custom content and robust business opportunities."

Acclaimed by Microsoft Corp., as "the next generation of integrated social media applications", itiBiti is poised to redefine the way brands and consumers live in the desktop and mobile space. Major brand partners can now private-label a full feature, revenue-generating platform, integrating consumers and fans, or "clusters", into an engaging, desktop-based social media enterprise.

About Hitviews –
Founded in 2007, Hitviews is the leading entertainment marketplace of online-video stars. Hitviews provides innovative brands a platform to promote their messages, taking them inside videos created by the Web's most watched stars with creativity and authenticity. Hitviews introduces brands to established, engaged and targeted audiences from across the United States and beyond. With a network of dozens of WebStars, the top 25 of whom boast more than a billion collective views to date, Hitviews is revolutionizing the way brands use online video.

About Itibiti Systems Inc. –
Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop – providing major global brands with the unprecedented ability to power their marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti, to all of Omnicom Media Group clients worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE:OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Itibiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their brand engagement experience with their mobile smartphone.

About Intertainment Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital, No Good TV, View2gether Inc., Itibiti Systems Inc., and Magnum Fine Commercial Printing Limited. With offices in New York, Los Angeles and Toronto, Intertainment Media Inc., is Headquartered in Richmond Hill, Ontario, Canada Intertainment Media Inc. is listed on the Toronto Venture Exchange with the symbol "INT".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward-looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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