Intertainment Media Inc.
TSX VENTURE : INT

Intertainment Media Inc.

October 03, 2007 08:00 ET

Intertainment to Launch Mobile TV Programs

Revenue agreement brings Eye Rock Digital content to wireless video platform

TORONTO, ONTARIO--(Marketwire - Oct. 3, 2007) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) has entered a non-exclusive global distribution agreement for mobile content that will make Eye Rock Digital.com video and programming accessible through Mobibase of Paris, France.

Launched in 2002, Mobibase (www.mobibase.com) is a leading global mobile entertainment company that currently distributes digital rights managed content in over 60 countries. Mobibase and Eye Rock Digital.com will launch a series of paid mobile based TV video on demand channels, branded as Mobibase's ONE TV, as well as other offerings featuring selected high volume content from the Eye Rock Digital.com online platform.

The non-exclusive revenue sharing agreement provides Eye Rock Digital.com with an opportunity to enter the mobile video market. By June 2007 an estimated 200 Million 3G subscribers had been connected. 3G platforms is the third generation of developments in the wireless technology space, especially mobile communications. 3G platforms include capabilities and features allowing enhanced multimedia, including video. In countries where 3G was launched first, Japan and South Korea, over half of all subscribers use 3G. In Europe the leading country is Italy with a third of its subscribers migrated to 3G. Other leading countries by 3G migration include UK, Austria and Singapore at the 20% migration level. A number of North American mobile companies are now offering 3G platforms. Mobibase will pay Eye Rock Digital a minimum guarantee for receipt and distribution of the content.

"The opportunity to enter the mobile space is one of the key revenue strategies of the Eye Rock Digital business model," commented Mr. David Lucatch, CEO of Intertainment Media Inc. "Mobibase offers Intertainment the ability to distribute our content in those countries where the 3G video platform is established and growing."

"We are very excited to have Eye Rock Digital.com as a content partner," said Vincent Roger, CEO of Mobibase. "The Eye Rock Digital.com content is well suited for our ONE TV platform, as it will provide mobile users with fun and edgy offerings that are professionally produced and hard to find elsewhere."

In addition to video content and the development of ONE TV channels, Eye Rock Digital will develop a series of wallpapers, screensavers and other digital materials that will be offered for sale through the Mobibase platform.

ONE TV

One TV productions are custom made channels for mobile consumption (short formats, close ups etc). The bouquet will count over 20 channels by the end of 2007 from thematic channels (Humor, Extreme sports, Urban culture, Horror movies, Gaming, Glamour...) to branded channels (Bollywood TV, Chinese TV, Afro TV, etc). These offerings target the 3G/3G+ and the upcoming 4G network users, particularly the 15-30 years old market demographic. To date, 11 channels are already available on Orange Gallery.

Mobibase

The Mobibase mobile entertainment platform was launched in 2002 by Laurent Sarver and Vincent Roger. To date, the platform houses over 500 right owners from 36 countries and over 90 000 mobile content : screensavers, video downloads, ringtones, games offerings.

Over 360 clients (mobile carriers, mobile services editors) in 60 countries have chosen Mobibase in order to launch or update their services. The company had a turnover of 3,38 M EUR in 2006 and employs over 30 executives.

Mobibase strategy is now focused on Mobile TV with two main priorities : the set up of a technical platform enabling the producers to put up their own Mobile TV and the launching of the first alternative Mobile TV bouquet, ONE TV.

About Eye Rock Digital

Intertainment's wholly owned subsidiary Eye Rock Digital Inc. (www.eyerockdigital.com) is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms.

About Intertainment Media Inc.

The Company and its divisions, develop traditional and new media marketing programs for clients to build Brand, Loyalty and Revenues.

Intertainment Media Inc., together with its wholly owned subsidiary Eye Rock Digital Inc. has acquired interest and working partnerships with a number of new media, content and technologies companies, including NO GOOD TV (www.ngtv.com), Trooker Inc. (www.trooker.com) and Itibiti.com.

Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic games, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company has developed Intellectual Property (IP) solutions for managing these programs, technologies and manufacturing processes.

Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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