Intertainment Media Inc.
TSX VENTURE : INT

Intertainment Media Inc.

September 10, 2009 09:15 ET

Intertainment's Itibiti Systems to Expand U.S Operations

ItiBiti to open offices in Los Angeles, New York to manage growing client base

TORONTO, CANADA--(Marketwire - Sept. 10, 2009) - Intertainment Media Inc. ("Intertainment" or the "Corporation") (TSX VENTURE:INT) today announced that it its wholly owned subsidiary, Itibiti Systems Inc. will be expanding operations in the United States with the opening of offices for its itiBiti platform services in Los Angeles and New York.

Beginning October 2009, itiBiti will be accelerating American operations to keep pace with its expanding roster of major brand programs, while providing business development and client liaison services for itiBiti's growing Advertising Agency, Broadcast and Technology relationships in the US.

The Company will announce the hiring of key personnel concurrent with the opening of these offices.

"New York and Los Angeles are ideal locations for our first areas of expansion, as these cities have a significant number of major agencies, technology companies and client brand head offices, allowing itiBiti to provide a higher level of personalized service to our partners," said David Lucatch, President - Itibiti Systems Inc. / CEO - Intertainment Media Inc.

itiBiti began its first US market trials with a major industry broadcaster in June, 2009, and has since, expanded the rollout to the second of three phases, to include a wider scope of registration to the general public and co-marketing programs. itiBiti will continue to increase user scalability in the near term and expand its branded marketing program. Notably, ItiBiti has also initiated a series of new features, including desktop computer GPS mapping, allowing for the creation of new location based revenue programs and mobile applications.

About Itibiti Systems Inc. - www.itibiti.com

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems is currently in the planning stage for a mobile version of its product offerings.

About Intertainment - www.intertainmentmedia.com

Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital, No Good TV, View2gether Inc., Itibiti Systems Inc., and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, Ontario, Canada Intertainment Media Inc. is listed on the Toronto Venture Exchange with the symbol "INT".

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

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