Intertainment Media Inc.

Intertainment Media Inc.

July 20, 2009 09:15 ET

Intertainment's itiBiti Completes Agreement with Highway Entertainment for Representation to Omnicom Media Group Worldwide

TORONTO, CANADA--(Marketwire - July 20, 2009) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) announces that its wholly owned subsidiary, Itibiti Systems Inc. ("Itibiti Systems"), has entered into an agreement with Highway Entertainment to represent itiBiti, the private label, next generation social media application, to all of Omnicom Media Group clients worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE:OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

The goal of this shared vision is to create new and ongoing itiBiti brand platforms with OMG clients, and to work with OMG companies including PHD and OMD to increase revenues through advertising and promotions on existing itiBiti brand platforms.

The announcement crystallizes the parties ongoing two year relationship, as Highway Entertainment and Omnicom Media Group have been instrumental in the development and acquisition of significant client programs for itiBiti, including a global agreement in the broadcast and entertainment sector.

"We are delighted to announce this arrangement with Itibiti Systems Inc.," said Cam Reston, CFO Highway Entertainment and PHD Canada. "The relationship leverages a unique, multi-faceted value proposition for the clients of Omnicom Media Group worldwide, driven by one of the market's most innovative social media applications, and dynamic business models."

Acclaimed by Microsoft Corp., as "the next generation of integrated social media applications", itiBiti provides major brand partners with a full feature, revenue generating, turn-key platform integrating consumers and fans, or "clusters", into a robust and engaging desktop based private label social media enterprise.

"itiBiti continues to prove itself a truly unique, viable program for today's changing social media landscape," said David Lucatch, CEO of Intertainment Media and Itibiti Systems Inc. "This agreement with Highway Entertainment provides access to an unprecedented range of clients and advertising opportunities globally."

About Highway Entertainment

A unit of Omnicom Media Group, Highway Entertainment specializes in content creation, distribution, acquisition and media sales.

About Omnicom Media Group.

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE:OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.

About Itibiti Systems Inc.

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their social media and marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems is currently in the planning stage for a mobile version of its product offerings.

About Intertainment

Intertainment Media Inc. ( is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital (, No Good TV (, View2gether Inc. (, Itibiti Systems Inc. ( and Magnum Fine Commercial Printing Limited (

Headquartered in Richmond Hill, Ontario, Canada, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Certain information set forth in this press release contains forward-looking statements. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Company's control, including the impact of general economic conditions, industry conditions, volatility of oil and gas prices, currency fluctuation, competition from other industry participants, the lack of availability of qualified personnel or management, stock market volatility and ability to access sufficient capital from internal and external sources. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. Actual results, performance or achievement could differ from those expressed in, or implied by, these forward-looking statements, and accordingly, no assurance can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits will be derived there from. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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