SOURCE: Gen-Y Marketing

October 11, 2006 18:58 ET

Intimate Apparel Business Magazine Launches at the International Lingerie Show

LOS ANGELES, CA -- (MARKET WIRE) -- October 11, 2006 -- Intimate Apparel Business magazine (IAB) launched its premiere issue this week at the International Lingerie Show in Las Vegas, and celebrated the event last night with a lavish party at the Rio All-Suites Hotel. In addition to mailing the glossy new trade out to 25,000 qualified and targeted manufacturers, distributors, designers, buyers, and retailers throughout the U.S. and Canada, IAB distributed an additional 2,500 copies of the publication from its booth in the Lingerie Classique hall and delivered the magazine to 600 guests of the Rio All-Suites Hotel who were attending or exhibiting at the show.

Intimate Apparel Business magazine is a new bimonthly trade publication that has been tailor-made to address the unique needs of professionals who work with intimates. Those who design, create, and sell innerwear know what a unique niche they're in -- and how difficult it can be to find relevant news that truly impacts their business decisions. With insider coverage of news, trends, and forecasts, IAB provides the most important information in an easily accessible format, designed with the busy professional in mind. Publisher and Editor-in-Chief, Sarah Daniels, points out that IAB "offers a synthesized view of the market. By narrowing in on what's truly relevant to the intimate apparel community, we've created quick access to the news, trends, and show reports that pertain to this specific corner of the fashion world."

IAB's first issue met with high praise from attendees. Many commented on its clean, user-friendly design and upscale image, while others enjoyed the magazine's extensive show reports highlighting innerwear trends from around the globe. The Buyer's Guide, which was included in the inaugural issue, was especially well received by retailers who have been unable to attend every show or market week. By providing free editorial coverage of almost 100 new and upcoming products, each issue offers detailed product profiles -- from a wide range of labels and price points -- that take the guesswork out of buying, marketing, and merchandising.

The launch party was held in the Rio's atmospheric Wine Cellar restaurant and lounge, and was attended by some of the industry's top executives, including representatives from Dreamgirl, the event's platinum sponsor. Guests sampled the Rio's impressive selection of wines, sipping three-glass flights of red and white wines, as well as Rio Rita's Sparkling Beauty champagne. Between tastings, more than 75 apparel-industry professionals mingled and enjoyed gourmet hors d'oeuvres. The dessert course, consisting of chocolate-covered strawberries and chocolate truffles, proved especially popular.

The publication's bimonthly format will continue with the mid-December release of its January/February 2007 issue. U.S. subscriptions to the new trade magazine are free for industry professionals, who can sign up online at www.iabmag.com/subscribe. For further information or advertising opportunities, please visit www.iabmag.com or call 818.885.4515.

Contact Information

  • Media Inquiries:
    Susan Clark
    818.885.4515
    Email Contact
    Intimate Apparel Business magazine
    9950 Canoga Ave., Unit A-5
    Chatsworth, CA 91311
    818.885.4516 fax
    www.iabmag.com