Intrinsyc Software International, Inc.

Intrinsyc Software International, Inc.

September 22, 2009 10:35 ET

Intrinsyc Presents Six Keys to Successful Converged Device Development

Technical Presentation to be Delivered in the Microsoft Theatre at Boston ESC 2009

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 22, 2009) - Embedded Systems Conference, Boston, Massachusetts - Intrinsyc Software International, Inc. (TSX:ICS), a leading provider of software solutions for mobile and embedded device solutions, today announced that technical sales account manager Phillip Mastroianni will deliver a technical presentation in the Microsoft theatre, booth #400, at the Embedded Systems Conference (ESC) Boston 2009, Hynes Convention Center, Boston, MA. The 30-minute presentation will be delivered today Tuesday, September 22, 2009, at 2:00 pm and 6:00 pm Eastern Time.

Entitled "Six Keys to Successful Converged Device Development", the talk will focus on the challenges that can inflate development costs, delay time to market and risk a product's viability in the marketplace. This session will explore each stage in the device development process including the design of robust software and hardware platforms, selection of processors and the key technologies critical to a device's success. Mastroianni will examine the options for adding seamless connectivity to a device as well as power management optimization and user interface system development.

"Phil will present the ways in which a device OEM or Silicon Vendor can ensure a converged device project is compelling and innovative," said David Manuel, Vice President and General Manager, Device Development Solutions, Intrinsyc. "Phil draws from his many years of engineering experience and a passion for working with wireless and embedded systems development."

The speaker, Phillip Mastroianni, has nine years of embedded real-time development experience and five years of technical experience in the wireless industry. He holds a degree from the British Columbia Institute of Technology in Electronics Engineering.

The Intrinsyc Device Development Solutions group has the hardware and software expertise to provide assistance through the entire development cycle including concept design, proof of concept, prototyping, integration, testing, certification, final production and post deployment. Our experience, knowledge, and resources help customers deliver higher quality, mobile and embedded products and systems to market faster with reduced cost and risk.

About Intrinsyc Software International, Inc.

Intrinsyc empowers device makers, mobile operators, and silicon vendors to deliver compelling, next generation mobile and embedded devices with faster time-to-market, higher quality, and differentiating innovation. Our customers and partners rely on our award-winning device development solutions and our industry-leading navigation software and LBS solutions. We globally support our customers with solutions that span all major mobile operating systems and platforms, including Windows Embedded CE and Windows Mobile, Linux, Android, and Symbian. Intrinsyc is publicly traded (TSX:ICS) and headquartered in Vancouver, Canada, with offices in China, Israel, Taiwan, U.K. and the United States.

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