SOURCE: Blackhawk Network

December 08, 2009 13:00 ET

Introducing iTunes Online Gifts on Facebook

iTunes Fan Page Offers the Ability to Purchase and Send Online Gifts to Friends via Facebook

PLEASANTON, CA--(Marketwire - December 8, 2009) - Blackhawk Network, the largest provider of third-party gift cards in the United States and Canada, now provides Facebook users with a great new way to purchase and send iTunes Online Gifts. iTunes Online Gifts can be used to purchase and download content from the iTunes Store, the world's most popular online music, movie and TV store ( The new service is now available in the U.S. exclusively on the iTunes Fan Page on Facebook.

Facebook users can now purchase iTunes Online Gifts on the iTunes Fan Page ( and send them with a choice of themed designs to family and friends instantly on their Facebook Wall. Recipients can redeem their Online Gift on the iTunes Store with one click and choose from the world's largest online selection of music, movies, TV shows, audiobooks and more.

"Our culture of innovation allows us to explore and execute several options in the way consumers prefer to send and receive gifts," said Talbott Roche, senior vice president of Blackhawk Network. "With iTunes we have expanded further in the online marketplace to reach consumers via social networks like Facebook. It gives consumers another convenient way to instantly send the gift of iTunes for a birthday, for holiday, a thank you gift, or just because."

Visitors to the iTunes Fan Page on Facebook can send iTunes Online Gifts in three easy steps:

   1.  Create and customize an iTunes Online Gift with a personal message
       for friends and family, in denominations from $5 to $50.
   2.  Schedule a time to deliver it; either immediately or on a future
   3.  Purchase it online with Visa, MasterCard or American Express.

The recipient receives their iTunes Online Gift as a post to their Facebook Wall and can instantly redeem it on the iTunes Store. Only recipients have the code to redeem the gift, others only see that a gift was given.

About Blackhawk Network

Blackhawk Network is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass, convenience, drug and specialty retailers. The network reaches more than 165 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network is a subsidiary of Safeway Inc, with offices in the United States, Australia, Canada, France and the United Kingdom. For more information about Blackhawk Network visit

Contact Information

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    Meghan Fintland
    MWW Group
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