SOURCE: Iperia

October 31, 2007 11:04 ET

Iperia CEO David Jodoin Reveals at Fall VON the Top Three Concerns for Enterprises Looking to Voice Enable Their Business Processes

NORTH BILLERICA, MA--(Marketwire - October 31, 2007) - What are the business benefits of aligning corporate voice assets with business applications? And how can enterprises use a voice service creation platform to enrich communications, enhance customer service levels, and reduce operational costs?

David Jodoin, CEO of Iperia, Inc., a leading provider of service creation platforms to the service provider industry and enterprise markets, answered these questions in an Industry Perspective at Fall VON's Unified Communications Conference in Boston on Tuesday, October 30th.

During his "Voice Enabling Enterprise Business Processes" session, Jodoin also revealed what he sees as the top three concerns for enterprises looking to align the right data with the right people at the right time:

1. Don't think about integrating technologies until you first decide how you want to integrate your businesses processes. "This is what caused a lot of CRM initiatives to fail back in the 1990s, and we're seeing it again today with voice enablement," Jodoin says. "Integrating technology into an inefficient business process amplifies the problem. Using technology to optimize business processes spans multiple departments, and making one person's job more efficient can easily create pain further down the transaction chain."

2. Consider the security ramifications of what you're integrating before you start. "It's one thing to voice enable within one location," Jodoin says. "When you expand to include other locations and team members out in the field, you're blasting through firewalls across multiple networks, creating an array of security challenges."

3. Make sure that whatever services you deliver are ones that your users actually want to use. "There's a parallel with CRM here as well," Jodoin says. "Salespeople resisted CRM applications because it changed their habits, it changed way they worked, it forced them to share information with management they wanted to keep to themselves. The way to get past this goes back to understanding your business processes, and to create services based on roles specific to the individual."

Iperia continues to welcome clients, partners, service providers and enterprise solution seekers to Booth #543 at Fall VON 2007, held in the Boston Convention and Exhibition Center from October 29th through November 1st. Key members of the Iperia team will be on site to discuss the benefits of voice enabling business processes, and how to overcome the challenges identified by Jodoin in his Industry Perspective presentation.

About Iperia

Iperia, privately held and funded by Swiss venture firm Friedli Corporate Finance, is the emerging leader in service creation platform technology, serving both service providers (wireline, wireless, and broadband) and enterprise companies worldwide. Iperia's flagship platform, IperiaVX, allows the integration of new and existing applications into a voice-enabled framework, using an open architecture that provides interoperability with shared resources and systems. This combination brings new efficiency and ease of use to personal and business communications. For more information, or to request a copy of the "Voice Enabling Enterprise Business Processes" presentation, contact us at