SOURCE: Ise Blu Equity Corp.

October 25, 2007 16:30 ET

Ise Blu Equity Corp. Signs Letter of Intent With Loren Marketing CEO Nick Loren

ORLANDO, FL--(Marketwire - October 25, 2007) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) has signed a Letter of Intent to acquire Loren Marketing.

Loren Marketing will work with LGN Entertainment and other outsourced marketing and promotional sources to create an awareness, branding and sales campaign for its current and future projects. Loren Marketing's first two projects are Dog-On Television, which has already exceeded expectations with its pre-sales, and Nick Loren's debut album "Let's Make It Real." The album is titled after the first single which has been climbing the radio charts in leaps and bounds. Nick has hired Stacy Powers, a 33-year radio veteran, to handle his project on a full time basis as a result of her record breaking radio campaign for the single over its first month in release.

Loren Marketing is focusing on a New Media cutting edge style of marketing, rather than the traditional marketing. Denise Loren, President of Loren Marketing, is preparing to rollout an overview of services in the coming weeks with the launch of the company's website. Along with the overview will be a brief message from CEO Nick Loren, where he will update all of his fans and the general public on the status of his album and business plans updates on Loren Marketing.

The acquisition is expected to close on or before November 2, 2007.

"We are extremely excited about this acquisition. The retail and public response to Loren Marketing's current projects have been fantastic and with the projects they have in development we expect Nick Loren and Loren Marketing to become a household name in 2008," stated Steve Lane, President of Ise Blu Equity Corp.

Feel free to check out the www.myspace.com/nickloren for future updates.

To answer our investor concerns the company currently has a common stock float in street name of 128,990,022 shares. A total of approximately 53,000,000 shares have either requested to have their legend removed or have been issued for capital during 2007 and are in street name and included in the total common stock float.

The Company has no intention of doing toxic financing using PIPES or debentures and expects to complete financing for its projects using an entertainment fund and loans or sale of restricted stock to fund overhead for operations.

ABOUT ISE BLU EQUITY CORP.

Ise Blu Equity Corp. (www.isebluequitycorp.com) is a Business Development Company of the Independent Film, Music, Live Events Licensing, Merchandising and New Media Broadcast Companies together, under one umbrella, to develop a strong and profitable revenue center that will bring quality product and services to customers worldwide.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995": the statements contained in this release that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

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