SOURCE: Ise Blu Equity Corp.

October 01, 2007 11:12 ET

Ise Blu Equity Corp. Subsidiary C.E.D. Entertainment Distribution Signs "A Dog of a Deal" With Loren Entertainment

ORLANDO, FL--(Marketwire - October 1, 2007) - C.E.D. Entertainment Distribution, a subsidiary of Ise Blu Equity Corp. (PINKSHEETS: ISBL), inks a national distribution deal with Loren Entertainment.

C.E.D Entertainment Distribution, www.CedEntertainment.com, an independent distributor of Music, Video, Movies and DVD, announced today that it has signed an exclusive distribution deal to distribute Loren Entertainment for distribution through Select-O-Hits for "Dog - On Television" DVD release, slated for 4th quarter release.

Bow Wow TV, Inc. was created by founders Nick and Denise Loren when they were faced with the very common problem of leaving their dog "Monty" home alone for hours on end. Nick and Denise both work in the entertainment industry, which sometimes calls them away for 14-hour days. "We were very surprised to find that aside from an occasional dog show on Animal Planet, there was nothing out there designed to entertain stay-at-home canines," says Nick Loren. Taking matters into their own hands, Nick and Denise set out to create a solution.

Pulling their "industry" resources, they began shooting footage at local dog parks. "Knowing that dogs react to other dogs, we knew that dog parks would be the best place to shoot. We were able to capture over 100 dogs interacting together in a natural environment. No gadgets, no gimmicks," Denise explains. Over 14 hours of footage was condensed down into the 60 minutes of the best footage.

"Monty loved it!" exclaims Nick. "He was mesmerized by the dogs on the TV. At first he was excited as he watched the dogs on the television. As days passed he became more relaxed and comforted by the dogs on the DVD." Excited by the results, Nick and Denise began sharing copies with their friends and family. The results were unanimous. When friends of friends began requesting DVDs, the couple decided to market the DVD to the general public. "Once we saw how much of a 'void' our DVD could fill, it was obvious that we needed to share it with other dog loving families that had the same concerns," says Nick. The couple called upon lifelong friend Jeeve, a successful music producer and film/video editor. The three put their creative forces and years of work experience together, and Bow Wow TV, Inc. was born.

For nearly a decade now Nick has been contracted by his friend and mentor John Travolta as his personal stand-in, double and stunt man, while Nick continues to develop as an artist and a businessman. John Travolta was actually one of the friends that prompted the couple to market the DVD after he shared it with all of his friends. Barbara Streisand's dog loved watching "Dog-On Television" so much that she actually wrote a letter to John in the persona of her dog thanking him for the DVD. She included pictures of her dog watching the DVD throughout different times of the day.

In other news, Ise Blu Equity Corp. has appointed Andre Brown (Dr. Dre) as Chief Executive Officer and Chairman of the Board of Directors, Steve Lane as interim President and Director, and Jana Collins as Secretary and Director. The company is searching for two additional directors and an entertainment businessperson to be President plus a group of entertainment professionals to act as an advisory committee.

The company has posted its business plan on its web site @ www.isebluequitycorp.com.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: the statements contained in this release that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission."

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