SOURCE: Isuzu Motors America, Inc.

January 24, 2008 14:11 ET

Isuzu Service Technician Course Catalog Wins Gold Creative Award

Association of Marketing and Communications Professionals Recognizes Work for Design, Production, Distribution Excellence

CERRITOS, CA--(Marketwire - January 24, 2008) - Isuzu Motors America, Inc., announced today that its 2007 Course Catalog for service technicians received a gold MarcCom Creative Award from the Association of Marketing and Communications Professionals. The award recognizes excellence in the design, production and distribution of marketing communications products.

The catalog was produced for Isuzu by Raytheon Professional Services (RPS). Since 2001, Isuzu has turned to RPS for the design, delivery and administration of training for Isuzu service technicians. RPS has provided a similar range of services for the 70,000 service technicians at General Motors dealerships since 1999. The course catalog is an element of a much broader marketing communications strategy designed to raise awareness of a comprehensive range of training services available to Isuzu technicians.

The annual MarCom Awards program is administered and judged by the Association of Marketing and Communications Professionals. Awards for this international competition recognize outstanding achievements for quality, creativity and resourcefulness. Entries are submitted by corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies and freelancers. This year, approximately 5,000 entries were received; fewer than 20 percent of them received gold or platinum awards.

Isuzu Motors America, Inc., is the U.S. distributor of Isuzu sport utility vehicles and diesel engines. For more information call (800) 662-2464 or access www.IsuzuNewsBureau.com.

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