The Driver Magazine

The Driver Magazine

January 19, 2010 16:14 ET

It's All About "Passion" for the Driver Magazine in 2010

TORONTO, ONTARIO--(Marketwire - Jan. 19, 2010) - The Driver Magazine, one of Canada's premiere automotive journals, is poised to satisfy Canadian motor enthusiasts' with a renewed focus on the auto industry, along with a broader, further reaching array of content.

"The Driver's goal is to become a Canadian authority in the car and driver industry," explains publication founder and publisher, Sam Adewale. "We're gearing ourselves to providing our devoted readers with relevant stories that they care about."

The Driver specializes in providing its readership with stories that affect their lives, as well as exclusive one-on-one interviews with leading figures in the automotive industry. "Our new direction is becoming a major competitor in the car and driver magazine industry," says Marketing Director, David Miller.

Starting January 21st, 2010, The Driver will be available on newsstands throughout Canada. To ensure as many Canadians as possible have access to the magazine, the Company has joined forces with Disticor Magazine Distribution Services, the largest Canadian national distributor of third party newsstand publications at wholesale in Canada.

Also joining The Driver team is Managing Editor, Bryan Soroka, whose background is in publishing and advertising. "It's a great opportunity for me… to fuse my love of words with my passion for the automotive industry. You can expect big things from The Driver in 2010. It's going to be a lot of fun."

The Driver has already made a big announcement, signing renowned racecar driver Alex Tagliani of the FAZZT Race Team. Mr. Tagliani will be a regular contributor, treating readers to his unique insights and opinions of the world of racing and the automotive industry.

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