SOURCE: JAJAH Inc.

October 01, 2007 06:00 ET

JAJAH Is Pushing the Button

JAJAH Buttons Bring Free and Seamless Voice Communication With One-Click Calling on Email, Websites and Online Communities

MOUNTAIN VIEW, CA--(Marketwire - October 1, 2007) - JAJAH, the world's most innovative phone company has launched its new service, JAJAH Buttons. Users create a slim and stylish JAJAH Button to place on their websites, email signatures, blogs and social network profiles -- wherever they travel throughout the web. Initiating a call through a JAJAH Button is as easy as entering your own phone number and clicking "Call." All at absolutely no cost to the caller, JAJAH Buttons link people globally phone-to-phone, without any download, headset or contract.

Click-to-call at its best

"In the past, all communication between users in online communities has been limited to the written word. Today we are adding a new voice dimension to Web 2.0 on a global scale," said Roman Scharf, JAJAH co-founder. "We are adding voice to wherever you share your thoughts, pictures and videos online. In addition, voice can now be included in your email signature, your online marketplace and homepage."

Simple in its creation, extensive in functionality and with complete privacy control, JAJAH Buttons fit perfectly into numerous popular platforms like MySpace, LinkedIn and YouTube. An easy step-by-step guide on how to implement a JAJAH Button into a variety of networks is available at www.jajah.com/info/services/buttons.

"JAJAH is a communications company that balances a carrier-friendly approach to telephony with delivering low-cost global telephony services to consumers and businesses," said Rebecca Swensen, IDC VoIP services analyst. "The release of JAJAH Buttons offers an opportunity for users to share free and low-cost calls with friends and family by providing the ability to easily embed JAJAH Buttons in such things as email."

JAJAH users create and customize their JAJAH Button in many ways. Protecting Button owners privacy, the owner can keep their phone numbers hidden, set the time and day they are available for calls as well as the countries of the calls they wish to receive. The ability to block certain numbers, reject calls if busy and limit call costs ensures maximum control on JAJAH Buttons.

The advantages?

Far away friends and family, even those who are not currently registered, can now call JAJAH users without any restrictions, obstacles or cost considerations. Simply add your JAJAH Button to your email signature, send them the email, they click on it and call you.

JAJAH Buttons implement the voice element to social networks -- in a true, seamless Voice 2.0 way. "Online relationships will grow beyond messaging, back to people simply talking to each other again, without restrictions," said Daniel Mattes, JAJAH co-founder.

This is how it works from a JAJAH Button owner's perspective:

Register or log on to your JAJAH account. Follow the Button Creation Wizard process to customize your JAJAH Button. Paste a snippet of HTML code or a URL onto your website, blog or email signature. Wait for friends, colleagues or clients to call you, without any cost or registration steps on their end. The Button owner is charged for the call at the current JAJAH rates -- in many cases the call will be free to other registered users or as low as 3 cents a minute to the most called places on Earth.

This is how Buttons work from a caller's perspective:

Enter your phone number and press "Call." Your phone will ring a short moment later and you are connected. Costs to the caller -- nothing.

Not only Web 2.0 aficionados will lap it up; from a business perspective a JAJAH Button is the quickest, cheapest way to your very own toll-free number. Every SME can now afford to let their customers call them -- from one or many countries, or from all over the world. Business owners pick up the tab at cheap JAJAH rates. Compared to commercial toll-free numbers, this new global toll-free service can save users up to 95 percent of traditional costs.

"With JAJAH Buttons, we aim to flatten and simplify the world of global telephony, and as a result, embrace a much larger population. It's an innovation we've been developing for some time, and I can hardly wait to share what will be next," said Trevor Healy, JAJAH's CEO. "What I like best about Buttons is that as long as my mom can open an email, she can call me using JAJAH -- now that's cool!"

About JAJAH

JAJAH, the world's most innovative global communications company, is dedicated to bringing users vastly improved telephony solutions at a fraction of the traditional price. JAJAH enables consumers and businesses to make free and low-cost telephone calls, locally or globally, dialling from either their computer or mobile phone. By combining the best of the Internet with the best of the existing telephony infrastructure, JAJAH removes the barriers to communication and makes it easier for people everywhere to stay in touch. JAJAH has offices in Mountain View, California, Israel and Luxembourg. For more information, visit: www.jajah.com

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