SOURCE: Los Angeles World Airports

October 11, 2006 21:48 ET

JCDecaux Receives LAX, ONT Airports Advertising Contract

LOS ANGELES, CA -- (MARKET WIRE) -- October 11, 2006 -- JCDecaux SA, the number one outdoor advertising company in Europe and Asia Pacific and the number two worldwide, announced today that the Los Angeles City Council voted unanimously to confirm the award to JCDecaux of a 10-year concession contract, including the extension option period, for advertising at LAX and Ontario airports.

With more than 60 million annual passengers, LAX is the world's fourth largest airport and was the last one in its category without an advertising program. This contract also includes marketing, sponsorship and naming rights development opportunities.

For this contract, which should generate more than $200 million in revenues over its term, JCDecaux has partnered with two local minority-owned firms, JC Promotions and J. Perez and Associates, who will be equity partners and provide local advertising sales and maintenance services for the program. JCDecaux has also entered into an agreement with The Wilkinson Group, a global leader in sponsorship marketing, to help maximize the marketing, sponsorship and naming rights opportunities.

"We are very pleased the first advertising agreement for Los Angeles World Airports (LAWA) continues the program being taken to achieve Mayor Antonio Villaraigosa's goal of transforming LAX," said Patricia Tubert, LAWA deputy executive director for real estate and economic development. "The contract allows LAWA to obtain revenue to modernize our terminals, as well as provide immediate improvements to the appearance of the terminals through artistic advertising displays."

"This award, following the win of the advertising concession for all three New York airports a year ago, confirms JCDecaux' leadership position in airport advertising in the United States and worldwide," said Bernard Parisot, president and co-CEO of JCDecaux North America. "We look forward to implementing a world-class and innovative program at LAX and Ontario International Airport, while generating substantial revenues for LAWA."

Key Figures for the Group JCDecaux:

- 2005 revenues: EUR 1,745.2M, H1 2006 revenues: EUR 945.8M
- JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange,
and is part of the Euronext 100 and FTSE4Good indices. JCDecaux has entered
the Interbrand rankings in 23rd position, with a brand value of EUR 1.03
- No. 1 worldwide in street furniture (318,000 advertising panels)
- No. 1 worldwide in airport advertising with 153 airports and more than
300 transport contracts in metros, buses, tramways and trains (207,000
advertising panels)
- No. 1 in Europe for billboards (200,000 advertising panels)
- No. 1 in outdoor advertising in China (79,000 advertising panels in 20
different cities)
- 725,000 advertising panels in 48 countries
- Present in over 3,400 cities with over 10,000 inhabitants
- 7,900 employees