MILPITAS, CA and PARIS--(Marketwire - November 16, 2009) - JDSU (
NASDAQ:
JDSU) (
TSX:
JDU) today
announced a new name for its world-class holographic technology platform at
the annual
CARTES and IDentification exhibition held in Paris, France. Now called
IconiGram, the technology includes new features that enhance the visual
impact and improve the application and distribution of holograms developed
for products such as bank cards and identity documents.
"Many of the iconic holographic images created by JDSU have been recognized
over the past two decades as synonymous with the science and art of
holography," said Mark Bonney, vice president and general manager of
Authentication Solutions for the AOT business segment at JDSU. "The launch
of the IconiGram brand reflects this tradition and our commitment to
delivering innovation that helps enhance and protect major brands and
products worldwide."
Products that leverage the IconiGram technology platform include a hot
stamp foil product (IconiGram HS), security laminates (IconiGram LM), and
pressure sensitive labels and seals (IconiGram PS). New features include:
-- Enhanced and brighter imagery for all IconiGram products, making it
easier to identify and authenticate holographic images.
-- New and environmentally friendly packaging for the IconiGram HS, hot
stamp product.
-- Dual registration marks for the IconiGram HS product that make it
easier to apply the hologram while providing greater registration accuracy.
-- New delivery format optimized for modern holographic manufacturing
processes.
Holograms are easily recognizable images that are difficult for
counterfeiters to simulate. They are considered one of the most popular
'overt' security technologies that are used on products as a first line of
defense against fraud.
Visit JDSU booth #4L072 at CARTES and IDentification to view products that
use IconiGram technology, including the JDSU HoloFuse™ polycarbonate film
that was selected as a
2009 Sesames Award finalist.
About JDSU
JDSU (
NASDAQ:
JDSU) and (
TSX:
JDU) enables broadband and optical innovation
in the communications, commercial and consumer markets. JDSU is the leading
provider of communications test and measurement solutions and optical
products for telecommunications service providers, cable operators, and
network equipment manufacturers. JDSU is also a leading provider of
innovative optical solutions for medical/environmental instrumentation,
semiconductor processing, display, brand authentication, aerospace and
defense, and decorative applications. More information is available at
www.jdsu.com.
Contact Information: CONTACT INFORMATION
JDSU
Investors:
Michelle Levine
408-546-4421
Press:
Noël Bilodeau
408-546-4567
