October 04, 2007 10:01 ET

Jacques Villeneuve Racing for UNICEF

UNICEF Logo Featured on Champion's Car in Upcoming NASCAR Race

TORONTO, ONTARIO--(Marketwire - Oct. 4, 2007) - UNICEF Canada is proud to announce that famed racecar driver, Jacques Villeneuve, will be driving his No. 27 Toyota Camry Nextel Cup car sporting the iconic UNICEF colour and logo during this weekend's NASCAR race.

Villeneuve and the UNICEF-branded car will debut in the UAW-Ford 500 race Sunday at the Talladega Superspeedway in Alabama.

"This is very exciting for UNICEF Canada," said Nigel Fisher, President & CEO of UNICEF Canada. "We are extremely grateful to have a Canadian icon like Jacques Villeneuve demonstrate such phenomenal support for UNICEF in this way. Millions of eyes will be on that car this weekend, and that means millions of eyes will be on UNICEF and our work for children."

Villeneuve, one of motor-racing's biggest stars, is encouraging race fans to join him in his race for children around the world by donating to UNICEF.

"This is a great opportunity for millions of race fans to get to know about the very important work UNICEF does," said Jacques Villeneuve. "I encourage race fans all over the world to support UNICEF by logging onto their Web site at "unicef.org" and making a donation."

UNICEF is the world's leading organization for children. With more than 60 years of on-the-ground experience in developing nations, UNICEF works in more than 150 countries to save and improve children's lives. Approximately 26,000 children under five years old die every day, mostly from preventable causes.

The world's largest provider of vaccines for developing countries, UNICEF works to improve children's health, ensure adequate nutrition, provide clean water and sanitation, promote quality basic education and protect children from abuse and exploitation. UNICEF also helps children and families during natural disasters and conflict.

UNICEF is funded entirely by voluntary contributions from individuals, businesses, foundations, schools, associations and governments.

Note to editors:

A brief press conference with Jacques Villeneuve and UNICEF will be held via phone at 10:45 a.m. EDT for 15 minutes. For call in details, contact Sarah Houde at 514 288-5134, poste 224/ shoude@unicef.ca or Karen Snider at 416-482-4444 ext 831/ ksnider@unicef.ca.

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