SOURCE: Jaduka

April 28, 2008 15:19 ET

Jaduka Text-to-Speech Drives Sales at Houston Association of Realtors Web Site

DALLAS, TX--(Marketwire - April 28, 2008) - Jaduka's new text-to-speech service is driving sales and helping consumers at the award-winning Houston Association of Realtors' (HAR) Website ( to connect easier and faster with Realtors.

Jaduka® (, a leading provider of Web-integrated communication tools, is powering Houston Association of Realtors' 'LeadConnect' service. When a potential buyer clicks online for more information after viewing a home, a text-to-speech message is sent instantly to the listing Realtor via LeadConnect. The Realtor listens to the inquiry and simply presses '1' to be connected to the potential buyer by phone.

Taqi Rizvi, HAR's Chief Technical Officer, said, "For the Houston Association of Realtors and our members, it's all about improving the online experience and reducing lead response time. Jaduka's text-to-speech service for LeadConnect allows Realtors to listen and respond to online leads instantly, which enhances the online experience for visitors."

The goal of many service-oriented Web sites is to generate leads, which result in appointments, and eventually, sales. LeadConnect powered by Jaduka is designed to make HAR's online lead generation work more quickly and directly.

Jaduka President Jack Rynes noted: "Using our API, organizations can add voice communications to Web and enterprise applications in ways that optimize business processes and user experience. Text-to-speech is one of several Jaduka innovations that companies can employ for competitive advantage."

Jaduka's solutions provide value to entrepreneurs and other marketers who are looking for innovative ways to invite customers to engage with their brand, differentiate themselves from their competition, and drive new revenue opportunities.

For more information, visit

About Houston Association of Realtors

The Houston Association of REALTORS® (HAR) is a 25,000 member organization of real estate professionals engaged in every aspect of the industry, including residential and commercial sales and leasing, appraisal, property management and counseling. It is the largest individual membership trade association in Houston, and the second largest local Association/Board of REALTORS® in the United States.

About Jaduka

Jaduka enables its customers to harness communications and technologies that create more effective business processes. Through its developer-friendly, SOAP-based Web Services API, the company's award-winning technology allows applications to trigger individual or group telephone calls; provide automated alerts; manage surveys and other digital files; and administer account information and transaction history for a variety of applications. From automating customer communication to facilitating spontaneous employee collaboration to enabling near-field communications purchasing convenience, Jaduka is future-proofing its customers' businesses. For more information, visit

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