Jaguar Canada

Jaguar Canada

November 02, 2007 09:00 ET

Jaguar Canada Awards 2007 Automotive Journalist of the Year

NIAGARA-ON-THE-LAKE, ONTARIO--(Marketwire - Nov. 2, 2007) - At an event gathering a group of Canada's leading automotive journalists, Jaguar Canada recently presented the Automotive Journalist Association of Canada (AJAC) Automotive Journalist of the Year Award to Toronto Star's journalist, Mark Toljagic.

This coveted award was inaugurated in 1984 by past Jaguar Canada president, John Mackie to "reward excellence in automotive journalism." A variety of submissions are considered for this award including feature story, car review, general editorial opinion, with personal style and mastery of the subject taken into account for all applications of media - print, television and radio and internet.

Toljagic is a first-time winner of this prestigious award. The panel of three judges with extensive journalism and literary backgrounds was impressed with the way in which Toljagic's body of work was written with the readers' and car consumers' interests in mind.

"The judges have picked this year's winning journalist from a broad field of worthy entries," said John Burke, former journalist, current communications consultant and one of the judges on the panel. "His plain, no-nonsense style included a balance of both critical and complimentary, while always maintaining objectivity."

First runner-up in the Journalist of the Year competition, Michel Deslauriers, a writer for the, was said by the judges to have a "use of language that illustrated to the judges a higher comprehension of language and communication skills." The judging panel added, "Deslauriers' breezy style and strong grasp of the subject matter made his entries a pleasure to read."

Second runner-up was awarded to Petrina Gentile Zucco of the Globe and Mail for providing "wonderfully diverse pieces ranging from poignant to hilarious." Gentile Zucco managed to capture childhood curiosity, humour, while still being informative in her broad spectrum of article subject matter.

"When Jaguar founded this award nearly 25 years ago, the goal was to have the most coveted car, Jaguar, to present the most coveted award to our automotive journalist community." said Barbara Barrett, communications manager for Jaguar Canada. "Jaguar is proud to be part of this award and to honour a group of such hard-working, talented individuals."

Photo available upon request.

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