SOURCE: Jambo

September 19, 2006 18:56 ET

Jambo VP Richard Rosen to Speak at DDC2006, The Kelsey Group's Annual Yellow Pages Conference, September 18-20 in Los Angeles

LOS ANGELES, CA -- (MARKET WIRE) -- September 19, 2006 --Jambo today announced that Richard Rosen, VP of Business Development, will be a featured speaker at "Directory Driven Commerce 2006" (DDC2006: The Future of Yellow Pages), The Kelsey Group's annual Yellow Pages conference, taking place September 18-20, 2006 at the Hyatt Century Plaza Hotel, Los Angeles, California. The theme of this year's event is "Adapting to a Shifting Marketplace." Rosen will participate on a panel entitled, Growing the Customer Base -- What Works? scheduled at 4:15 pm on Tuesday, September 19th of the conference.

"More than anything, it's vital that local merchants differentiate their sales efforts," Rosen said. "Merchants need a fresh story -- whether that be performance marketing, mobile, or Internet search. Pay-per-call is an attractive offer to long-tail merchants. As Kelsey Group research demonstrates, performance marketing/pay-per-call keeps advertising costs low, reduces churn, and increases retention. The consistent goal for local merchants should be to use technology to make advertising more efficient."

"We have assembled an extraordinary line-up of speakers representing every segment of the industry -- publishers, suppliers, advertisers and investors -- to examine the future of the Yellow Pages business," said Charles Laughlin, Kelsey Group analyst and DDC2006 conference chair. "We are fortunate to have Richard among our roster of speakers, and we look forward to his contribution to the conference."

About DDC2006

DDC2006 is The Kelsey Group's 19th-annual Yellow Pages conference, attracting the widest and most diverse audience in the Yellow Pages community. The conference agenda reflects the priorities of today's publishers, which must balance the need to focus on the basics -- selling and publishing the best print directories they can in the current economy, while finding ways to achieve sustainable, long-term growth. For more information regarding DDC2006, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, or visit www.kelseygroup.com/ddc2006

About Jambo

Los Angeles-based Jambo (www.jambo.com) is the first pay-per-call provider to offer a comprehensive solution for the local space -- making it easy for merchants to acquire new customers, for consumers to find relevant local businesses, and for publishers -- both online and offline -- to increase revenues. With its patent-pending Pay-Per-Call Collect™ capability, Jambo is the first to enable pay-per-call billing via an advertiser's standard phone bill. Jambo's suite of solutions also includes a sales methodology, called the Embedded Sale, which is delivered as a fully managed sales channel to publishers, and a method for qualifying business listings to ensure value for consumers. Jambo was founded by a team of seasoned telecom professionals, entrepreneurs, and technologists.

Contact Information

  • Contact:

    Ken Greenberg
    Edge Communications, Inc.
    (818) 990-5001
    (818) 990-5016 fax
    Email Contact