The Jean Coutu Group (PJC) Inc.

The Jean Coutu Group (PJC) Inc.

September 28, 2007 16:43 ET

Jean Coutu Passion for Beauty Jewels: A Concrete Support to the Fight Against Breast Cancer

LONGUEUIL, QUEBEC--(Marketwire - Sept. 28, 2007) - The Jean Coutu Group (TSX:PJC.A) is very proud to once again join the fundraising campaign of the Quebec Breast Cancer Foundation by selling, as of September 29, attractive Passion for Beauty jewelry: two bracelets, one made of silver mesh and the other one with pink stones, and four very original key rings, three of which are also small clocks shaped as a beetle, a cell phone or a heart. All these accessories show the symbol of the campaign, i.e. a pink ribbon, and will be available exclusively at the cosmetics counter of all the PJC Jean Coutu stores.

In an effort to support the funding of breast cancer research, the Jean Coutu Group will participate in the 2007 campaign through the sale of these Passion for Beauty jewelry. The bracelets will be sold $8.00 each, the key ring associated to the Foundation will be sold $5.00, while the key rings with clocks will be priced $10 each. All profits will be donated to the Quebec Breast Cancer Foundation (profits originating from Quebec stores) and to the Canadian Breast Cancer Foundation (profits from Ontario and New Brunswick stores).

"Breast cancer remains the leading cause of death among women aged 35 and 55. At Jean Coutu, we believe it is essential to contribute to the progress of medical research and increase the survival rate of women with breast cancer. We are very happy to offer our support to this cause which we take particularly to heart", points out Johanne Meloche, vice president, Cosmetics at the Jean Coutu Group.

By joining the cause of women suffering from breast cancer for this annual campaign, The Jean Coutu Group hopes to help the Foundation achieve its objectives and make of these jewels the symbols of the fight against this terrible disease which affects so many women each year.

About The Jean Coutu Group

The Jean Coutu Group (PJC) Inc. operates a network of 328 franchised drugstores in Canada located in the provinces of Quebec, New Brunswick and Ontario (under the banners of PJC Jean Coutu, PJC Clinique and PJC Sante Beaute) and employs more than 15,000 people. The Jean Coutu Group is one of the most trusted names in Canadian pharmacy retailing. The Company holds a significant interest in Rite Aid Corporation, one of the United States' leading drugstore chains, with annual revenues of more than $27 billion and more than 5,000 drugstores in 31 states and the District of Columbia.

Contact Information

  • Source :
    The Jean Coutu Group Inc.
    Information :
    Helene Bisson
    Public relations
    450-646-9611 ext. 1165