SOURCE: The Garment Care Group

The Garment Care Group

February 09, 2010 10:41 ET

Jeeves New York Donates Services in Support of Naomi Campbell's Fashion For Relief™

NEW YORK, NY--(Marketwire - February 9, 2010) - On Friday, February 12, 2010, the biggest names in fashion, music, television, and society will all come together under the tents of Bryant Park to support the relief efforts in Haiti at Naomi Campbell's Fashion For Relief™. The show will feature the sophisticated stylings by the world's most renowned and respected designers. Once the lights dim and the last model has stepped off the catwalk is when the work will begin for luxury garment care firm, Jeeves New York who will be waiting backstage to collect every fabulous item.

Once the glamorous clothes enter the cleaning workshop, your man Jeeves and his team of talented technicians will set to work to return the gowns to their original condition. All the garments donated to Fashion For Relief™ will be auctioned online at NET-A-Porter only three days after the show, so the full staff of Jeeves will be working around the clock to complete the project as quickly as possible.

"It is Jeeves' job to clean each and every garment worn on the catwalk for 'Fashion for Relief'™ so that Net-A-Porter.com can sell them to raise money for Haiti," says Managing Director Gerald Von Pozniak. "The entire staff is honored to be a part of this philanthropic project," concludes Mr. Pozniak.

Garments will be treated with the utmost care at the Jeeves workshop as cleaning technicians provide individual attention to every piece as they employ the finest cleaning methods available. Your man Jeeves guarantees that these clothes will be flawless after finishing. His craftsmen possess years of experience and examine every piece with a magnifying glass to ensure that no seam is left open or bead missing.

The entire collection will be cleaned using ECO2 Cleanse, Jeeves' liquid carbon dioxide dry cleaning process. ECO2 Cleanse is a non-toxic, environmentally responsible alternative that yields a superior result due to the heat free drying process. CO2 cleaning is the only dry cleaning method considered safe by the EPA in the US.

All the funds raised at Fashion For Relief™ will be used directly to assist in rebuilding the Haitian healthcare system to help save the lives of women and children. Jeeves, New York and Jeeves, London are both donating their services for the Fashion For Relief™ shows being held in London and New York.

Royalty and couture designers alike turn to Jeeves for all of their cleaning needs and their trust is not misplaced. Forty years of service and accolade contribute to the legacy of Jeeves and their focus on high quality clothing, fabric care, and discreet and attentive service. Jeeves has catered to the 'beau monde,' top-tier professionals and custom-service-seeking individuals. With locations in London, Hong Kong, Istanbul and Jakarta, Jeeves is committed to providing you the finest in clothing care worldwide.

Jeeves of Belgravia is the holder of the Royal Warrant as Dry Cleaners to HRH the Prince of Wales and Family. Clients of Jeeves of Belgravia include Vera Wang, Calvin Klein, Valentino, The Metropolitan Opera, J. Mendel, Bergdorf Goodman, Dolce & Gabbana, Roberto Cavalli, Barneys New York, Prada, Burberry and Donna Karan. Jeeves was selected as one of America's Best Cleaners in 2007, 2008, and 2009, a group of fewer than 25 cleaners across the United States.

For additional information on Jeeves of Belgravia New York please visit us at www.jeevesny.com.

Contact Information

  • Contact:

    Mollie Charnas
    917-472-1802 extension 104 (available anytime)
    Email Contact

    Jeeves New York
    39 East 65th Street
    New York, NY 10065
    www.JeevesNY.com