SOURCE: AudienceScience


April 13, 2010 09:00 ET

Jeff Pullen Joins AudienceScience as President and COO to Drive Execution of Key Strategies for Growth

NEW YORK, NY--(Marketwire - April 13, 2010) -  AudienceScience, a targeting technology company driving digital marketing success, announced today that Jeff Pullen, an industry veteran who formerly served as COO of ValueClick and most recently as the CEO of US Search, has joined the company as president and chief operating officer. Pullen brings a lengthy and successful career in strategy innovation and operational excellence and will be contributing his deep expertise to the continued growth and development of AudienceScience as a powerful leader in the online advertising industry. In addition, Mr. Pullen will be joining the company's board of directors.

Jeff Pullen has previously served as CEO, COO and CFO of a number of public and private companies, most recently as CEO of US Search, a people search and public records company. Prior to US Search, he was CEO of QFour Digital, which he formed in partnership with GTCR Golder Rauner, to pursue acquisitions in the online marketing services sector. Previously, he held several positions at ValueClick, Inc. (VCLK), one of the world's largest integrated online marketing companies, which he joined as a result of ValueClick's acquisition of Commission Junction, where he was CEO. Mr. Pullen's career also includes many years as a partner in the Financial Advisory Services practice of Coopers & Lybrand where he specialized in troubled company restructuring, mergers & acquisitions and litigation services.

"The opportunity to join a company that is so clearly established as the leading audience targeting technology provider for digital marketing is very exciting," said Pullen. "AudienceScience is a highly regarded, profitable company and its long history of innovation and industry leadership put it in a position to continue to shape online advertising in the years to come. I am joining AudienceScience at a crucial point as its growth accelerates and I am looking forward to helping it reach its maximum potential."

In 2009, AudienceScience announced that it had secured $20 million in venture capital funding, which it is investing in new initiatives to accelerate growth, including further research and development for core targeting technology, important employee additions and international expansion. AudienceScience continued its global development by opening three new office locations around the globe with 30 new appointments, including Denise Colella as chief revenue officer, UK-based Roger Williams as director of international marketing, Xiaoming Shao, Managing Director Asia Pacific and further enhancements to its domestic sales force.

Currently operating in 16 countries with 130 employees, AudienceScience experienced 69 percent continuing operations revenue growth in 2009, with technology services revenue growth of over 48 percent and media revenue growth of over 76 percent. In February 2010, AudienceScience ranked as one of the top ten ad networks according to comScore Media Metrix, demonstrating the value behind its audience targeting solutions. The outstanding company growth and performance of AudienceScience since the beginning of 2009, especially in the face of a struggling online advertising market, speaks to its depth of experience in the audience targeting space as well as a consistent focus on quality data and technology innovation.

"Jeff Pullen has been instrumental in the success and leadership of many organizations and his addition to our team will mean exciting things for the future of AudienceScience," said Jeff Hirsch, CEO of AudienceScience. "We have grown exponentially in the last year and are in the midst of rapid growth in 2010 as we continue to develop global markets and innovative technologies. I am excited to welcome Jeff to our team to help drive us forward in the coming years."

About AudienceScience:
AudienceScience technology provides a unique gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success for quality brand advertisers and premier publishers. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital,, SKECHERS, and Wall Street Journal Digital. For more information, please visit